Qualitative research Flashcards
1
Q
Why is qualitative data used in research
A
- Not all research is measurement driven
- Some research seeks understand the lived experience such as an individual’s culture, relationships, values, or beliefs
2
Q
Philosophy
A
Is the study of fundamental questions about existence, reason, and knowledge
3
Q
Key qualitative approaches (5)
A
- Phenomenology
- Case study
- Narrative research
- Ethnography
- Grounded Theory
4
Q
Phenomenology
A
To explore the central, underlying meaning of an experience or phenomenon from the individual’s perspective
5
Q
Ethnomethodology
A
To develop a rich, thick description that allows a deeper understanding of experiences within a particular group
6
Q
Narrative research
A
To collect and analyses peoples accounts to describe their experiences and retell their story
7
Q
Case study
A
To collect data about a specific phenomenon within its real-life context
8
Q
Grounded Theory
A
To systematically gather data to learn more about social relationships and the behaviours of groups, known as social processes
