qualitative research Flashcards
a way to explore the meaning behind numbers.
qualitative research
preserve the complexities of human behavior.
holistic perspective
a purely quantitative approach, limits the result of a study.
counting and measuring approach
when little or no more new data is generated from participation (the sample size is adequate).
saturation
Systematic watching of behaviors and
conversations in naturally occurring settings.
Ethnography (passive
observation)
The observer occupies a role or part in the setting and becomes embedded in the culture of observation.
Ethnography (participant
observation)
focusing on people’s lived experiences and how they interpret those experiences.
Phenomenology
Used to look at individuals, a small group of participants, or a larger group for a while.
Case Studies
Clear defining of case to explore people, behaviours. Highly detailed reports.
case history
interview face-to-face, by phone, or via video call with participants to explore topics and issues in detail.
Semi-structured
Starting with no preconceptions and developing themes and ideas as data is collected and analyzed (from the ground up).
Grounded theory
Less structured interview, getting a longer story from interviewee.
Unstructured or narrative interview
group interview to generate data.
focus groups
Detailed study of words, phrases, and formats used in specific social contexts
Discourse analysis
the use of more than one method used in combination.
triangulation
