Qualitative + Quantitative

Question 1

What is qualitative data?

Answer 1

Qualitative data is non-numerical and descriptive. It provides detailed information about thoughts, feelings, and behaviours (e.g., interview transcripts, diary entries).

Question 2

Strengths of qualitative data

Answer 2

• rich, in-depth insight into participants’ thoughts, feelings, and experiences.
• high validity as reflects participants’ true experiences and behaviour in more natural and meaningful ways.

Question 3

Weaknesses of qualitative data

Answer 3

• hard to analyse—data is unstructured and subjective, making it difficult to summarise or compare.
• low reliability as Different researchers may interpret the same data in different ways, making it less consistent and more open to bias.

Question 4

What is quantitative data?

Answer 4

Quantitative data is numerical. It includes data that can be measured and statistically analysed (e.g., test scores, number of aggressive acts).

Question 5

Strength of quantitive data

Answer 5

• easy to analyse, compare, and summarise using graphs or statistics.
• high reliability because it’s objective and consistent—less open to researcher interpretation or bias.

Question 6

Weakness of quantitive data

Answer 6

• It lacks depth and may miss the true meaning behind behaviours or emotions.
• low val because it oversimplifies complex behaviours into numbers, which may not fully reflect the reality of human experience.