Qualitative methods / Field Research (Exam #2 social research methods) Flashcards
participant observation
A qualitative method for gathering data that involves developing a sustained relationship with people while they go about their
normal activities
seek to avoid the artificiality of experimental designs and the unnatural structured questioning of survey research
complete observation
A role in participant observation in which the researcher does not participate in group activities and is publicly defined as a
researcher
complete participation / covert
participation
A role in field research in which the researcher does not reveal his or her identity as a researcher to those who are observed
con: They must write up notes
from memory and must do so when it would be natural for them to be away from group members.
gatekeeper
A person in a field setting who can grant researchers access to the setting
key informant
An insider who is willing and able to provide a field researcher with superior access and information, including answers to questions that arise during the research
reactive effects
The changes in an individual or group behavior that result from being observed or otherwise studied
What type of research is field research?
Inductive research (data then hypothesis)
field notes
Notes that describe what has been observed, heard, or otherwise experienced in a participant observation study. These notes usually are written after the observational session
primary data collection method
Primary goals of field research
- Viewpoint of participants
- Study social processes as they naturally
unfold - Inductive approach.
- Complete social context
Strengths of field research
- Comprehensive.
- Insider’s view of reality.
- Flexible.
- Relatively inexpensive.
- Useful for exploratory purposes
Weakness of field research
- Labor-intensive
- Not efficient in some cases
- Highly dependent on researcher skills
- Replication and comparison difficult
- Usually cannot generalize findings
Research design in field research?
Reflexive design: a design is adjusted as the study progresses, based on what the researcher learns the design develops as the research progresses
-pros: Works well in Rapid changes to gather dat
What is the biggest risk to validity in field research?
Behavior / REACTIVE THREATS (to being observed a bias/invalid)
Field research: external validity (generalize to pop)
Low external validity (can not generalize)