Qualitative

Question 1

Qualitative Data

Answer 1

Information about the qualities or characteristics of what is being studied.

Question 2

Advantage

Answer 2

Gives participants the chance to say what they feel and studies complex issues

Question 3

Disadvantage

Answer 3

Not able to generalize results, and at risk to interpretation

Question 4

example of how qualitative data might be collected

Answer 4

Through observations of human behaviour

Question 5

objectivity

Answer 5

All sources of bias are minimised and subjectivity is eliminated.

Question 6

example of qualitative data in social psychology

Answer 6

Milgram’s (1963) ppts showed signs of stress through nervous laughter.