Primary

Question 1

primary data

Answer 1

Primary data means original data that has been collected by those who witnessed an event first-hand or who collected the data themselves for a specific purpose

Question 2

Examples of primary data.

Answer 2

results from a questionnaire or experiment

Question 3

strength of primary data

Answer 3

primary data is a reliable source because the researcher can replicate the procedures to check results, as they know the procedures and how the data was collected and analysed

Question 4

weakness of primary data

Answer 4

Researchers may be subjective in what kinds of data they look for, in particular data that ‘fits’ the hypothesis they are trying to test.