Qantas Case Study Flashcards
What transformed resources are used in Qantas?
Customers are transformed when their location is changed from their starting point to their new destination, as they utilise Qantas’ services
What has technology accomplished for Qantas?
Using technology has increased productivity, and lowered long-term costs (Because of reduced labour costs)
What do Qantas do in order to obtain cost leadership?
At Qantas, operations management users cost leadership through Jetstar and product differentiation through Qantas, to achieve a competitive advantage
What is the process layout for Qantas?
Machines and equipment grouped together by their function - this enables the utilisation of space, efficient use of labour, and elimination of bottlenecks