Macca's Case study

Question 1

How do Macca’s use Visability?

Answer 1

Customers can give online feedback using an online form or customer service line

Question 2

How do Macca’s use Variety?

Answer 2

Having breakfast, beef and chicken burgers, 16 drinks, 7 wraps and salads, 50 Mccafe items

Question 3

How do Macca’s effectively use customer service?

Answer 3

1. Providing the chance for customers to give feedback thorough in-store questionnaire
2. Recruiting staff that are customer-centred and friendly

Question 4

How did Macca’s attempt to gain cost leadership?

Answer 4

McDonald’s invested in a global training program (Hamburger University) to ensure efficiency and reduce overall costs