Q3: Relationship between Traditional Media and New Media Flashcards
True or False
Traditional media is still valuable and influential because it has a wider reach and market.
True
True or False
Traditional media has become obsolete.
False
In the present time, new media is undeniably very useful, but this does not mean that traditional media has already become obsolete
How does the choice of media differs?
Based on one’s needs, interests, and lifestyle
This media is one-directional and the experience is limited.
Traditional Media
The sense of receptors used in this media are very specific.
Traditional Media
The audience are more involved in this type of media and they are able to feedback simultaneously. The experience is more interactive.
New Media
This media Integrates all the aspects of the traditional media.
New Media
He was born in Wallington, London on 12 April 1935. A Communication Theorist who formulated the communication theory.
Denis McQuail
He believes the relations between media and society both have political and social-cultural aspects. Vital to the political aspect is the question of freedom and control.
Denis McQuail
Four Main Categories of New Media (McQuail, 2010)
- Interpersonal communication media
- Interactive play media
- Information search media
- Collective participatory media
Examples would be the telephone and e-mail where “content is private and perishable and the relationship established and reinforced may be more important than the information
conveyed.”
Interpersonal communication media
Video and computer-based games, plus virtual reality devise compose this category.
Interactive play media
This refers to the to the use of the Internet for ‘’sharing and exchanging information, ideas, and experiences and developing active (computer-mediated) personal relationships active.”
Collective participatory media
Normatives Theories of the Press
- Authoritarian Theory
- Soviet Media Theory
- Marxist Theory
- Marxist Theory and Leninist Theory
- Stalinist Theory
- Libertarian Theory
- Social Responsibility Theory
It describes that all forms of communications are under the control of the governing elite or authorities or influential bureaucrats.
Authoritarian Theory
It is also known as “The communist Media Theory”.
Soviet Media Theory
The basis which our analysis perspectives, programme, and participation in the movement are based. It is our “guide to action” and is why the international Marxist Tendency places so much emphasis on political education.
Marxist Theory
A theory that the crimes we shall expose are to be judge not by the standards of Communist regimes, but by the unwritten code of the natural laws of humanity.
Marxist Theory and Leninist Theory
The method of rule, or policies of Joseph Stalin, Soviet Communist Party and state leader from 1929 until his death in 1954. It is associated with a regime of terror and totalitarian rule.
Stalinist Theory
It sees people are more enough to find and judge good ideas from bad. The theory says people are rational and their rational thoughts lead them to find out what are good and bad.
Libertarian Theory
