Q3: Media and Information Languages Flashcards
It denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience.
media language
It allows the audience to convey the meaning of the text through its signs and symbols.
media language
True or False
Signs and symbols used in media text have a single meaning.
False
It pertains to the literal meaning of the media text.
denotative meaning
It refers to the various interpretations that the text suggests to the audience which are often associated with their culture, values, beliefs, etc.
connotative meaning
Two of the most significant aspects of media and information language.
media codes and conventions
These commonly have an established meaning, denotation or connotation, to the target audience.
media codes
These refer to the possible methods in which codes are organized in a product.
media conventions
Types of Media Codes
- symbolic codes
- technical codes
- written codes
True or False
Symbolic codes are product-based.
False
They are audience-based
A type of media code whereiin the meaning of the product is not based on the product itself but on the interpretation of the audience.
symbolic codes
Symbolic codes in media
- setting
- Mise en scene
- acting
- color
It refers to the time and place of the narrative or a specific scene.
setting
A French term that means “everything within the frame”.
Mise en scene
It describes all the features (set design, costume, props, staging) within a frame of media products.
Mise en scene
It refers to the portrayal of the actors in creating media products.
acting
These are highly connotative when it comes to interpretations. It is also usually associated with cultural aspects.
colors
It refer to codes specific to a media form alone.
technical codes
These codes include camerawork, editing, audio, and lighting.
technical codes
The knowledge and connotations of different camera angles and shots make sense when looking at films and photographs but mean nothing outside those forms.
technical codes
These are the formal written language used in creating a media product.
written codes
these codes include the printed language (the text visible with the media frame which is the text you can see within the frame) and the spoken language which includes the dialogues and even the lyrics of the song.
written codes
Types of Conventions
- form conventions
- story conventions
- genre conventions
These refer to the recognized ways of using media codes.
conventions
These are ways in which the types of media codes are expected to be arranged.
form conventions
These refer to the basic structures of narratives.
story conventions
These refer to the common use of the elements of narratives such as the characters, settings, or themes in a certain type of media.
genre conventions
These refer to the people who initiate, plan, and produce media texts.
media producers
They need to have the skill in assessing the media texts and a thorough understanding of the target product; and the processes that go into creating the products.
media producers
These refer to people or organizations that share the same interests or intentions.
stakeholders
They are a significant element in delivering media texts.
audience
True or False
All media texts are made with a target audience in mind.
True
It is the process of looking into the demographics (age, gender, social status, etc.) and psychology (values, beliefs, attitude) of the audience.
audience analysis
This refers to the reaction of the audience to the media text. Different people react in varied ways to the same text.
Audience Engagement
This refers to the anticipation of the audience about the text.
Audience Expectations
This refers to the exact information (not expectations) which the audience brings about the media output.
Audience Foreknowledge
This refers to the connection built by the media text to the audience.
Audience Identification
This refers to the strategies producers use to make the audience feel that the media text is made specifically for them.
Audience Placement
This refers to the monitoring of the audience before, during, and after the production of the media text.
Audience Research
