Q3: Lesson 3 | RRL Flashcards
Isanyprintedmaterialusedforresearchreference.
literature
is a systematic, explicit, reproducible method for identifying, evaluating and synthesizing the existing body of completed and recorded work produced by researchers, scholars, and practitioners (Fink, 2014).
A review of related literature (RRL)
refers to scholarly writings and compiled literatures of well known authors and gurus about the discipline under study
A review of related literature (RRL)
It is giving importance tothe relatedness ofthe used andcited literature. This is the appropriateness and suitability of various literature used in research
The Review of Related Literature
is a synthesis - the combining of often varied and diverse ideas, forces or factors into coherent or consistent complex-of the literature on a topic” (Pan, 2004:1)
literature review
is the process of collecting, selecting and reading…reference materials including electronic resources…to get relevant information about the problem under investigation
review of related literature
It provides foundation of knowledge on topic
review of related literature
Identifies areas of prior scholarship to prevent duplication and give credit to other
researchers
review of related literature
Identifies inconstancies: gaps in research, conflicts in previous studies, open
questions left from other research
review of related literature
Identifies need for additional research
review of related literature
Identifies the relationship of works in context of its contribution to the topic and to
other works
review of related literature
Places your own research within the context of existing literature making a case for
why further study is needed.
review of related literature
is a brief overview of the topic not necessarily
academic in scope and often uses popular sources. This review is often just the start of the research process
simple literature review
It is often used in business, government, and other professional
applied literature review
The academic literature review requires accuracy, quality resources,
objectivity thoroughness and quality analysis.
academic literature review
It requires in-depth understanding of
the topic
academic rrl
include cultural, social, and situational factors.
external factors
exert a broad and deep influence on consumer behaviour.
cultural factors
is the set of basic values, perception, wants, and behaviours learned by a member of a society from family and other important institutions.
culture
It represents the behaviour, beliefs and, in many cases, the way we act learned by interacting or observing other members of society
culture
is a group of people with shared value systems based on common life experiences and situations.
subculture
It includes nationalities, religions, racial groups, and geographic regions.
subcultures
also have shared values but this occurs within a smaller groups
subcultures
are society’s relatively permanent and ordered divisions in a society whose members share common values, interests, and behaviours.
social class
