Q&A Bank P2 Flashcards
what is meant by work site marketing
either the insurance intermediaries or the company’s own sales force will carry this out.
an employer allows access to the work force through meetings or literature for the purpose of marketing products to the employees on an individual basis
how do insurance intermediaries operate?
these are independent of any particular insurer.
the can advise their clients on the best contracts for their needs from among all the contracts available.
they may be remunerated by commission from the insurer whose products they sell or by fees from clients
how do tied agents operate?
these are insurance intermediaries who offer the products of only one or a limited number of insurers.
if they are tied to more than one insurer then usually the product ranges of the companies are mutually exclusive.
typically, tied agents are financial institutions such as banks or building societies.
they are paid commission by the companies they are tied to.
how does own sales force operate?
these are usually employees of an insurer and so only sell products of that insurer.
they may be paid by salary, commission or both.
how does direct marketing operate?
telephone selling may involve cold calling by the insurer or might be in response to an advert.
press advertising might include an application form or invite requests for further information .
mail shots will include application forms
internet selling may be linked to advertising and is essentially web based application processing.
give examples of 4 external parties to a health and care insurer whose activities may cause losses to the insurer
- reinsurer
- distributor
- treatment provider, e.g. hospital
- third party insurance specialist, e.g. underwriter or claims assessor.
why might the actions of a reinsurer cause losses to a health and care insurer?
the direct writer is fully liable for any claim payments due, even if it is unable to make the anticipated reinsurance recoveries.
why might the actions of a distributor cause losses to a health and care insurer?
a broker may delay the return of premiums due to the insurer or become bankrupt before these premiums are returned.
a distributor may commit the insurer to conditions that were not the original purpose of the contract .
a distributor may bring the insurer into disrepute in their dealings with clients.
how can the insurer reduce the risks of the actions of a distributor
- instate premium return claw backs
- minimise risks by ensuring that a good relationship is maintained with distributors through adequate communication and training.
- minimise the premium risk by insisting that brokers balances are kept to a minimum and diversifying - not relying heavily on a small number of brokers.
how can the insurer reduce the risks of the actions of a distributor
- instate premium return claw backs
- minimise risks by ensuring that a good relationship is maintained with distributors through adequate communication and training.
- minimise the premium risk by insisting that brokers balances are kept to a minimum and diversifying - not relying heavily on a small number of brokers.
describe the ways in which reinsurance can affect product pricing
- reinsurance will usually have a net cost to the insurer, reducing the expected profitability of the contract.
- reinsurance generally reduces risk to the insurer
- reinsurance can help reduce the companies financing requirement.
- the reinsurance agreement may specify the price that the insurer has to charge for a product, e.g. when a quota share will a low retention level is used.
-the reinsurance agreement may specify the price that the insurer has to charge for a product. expand re product pricing
e. g. applies when a quota share will a low retention level is used.
- any profit sharing agreements may affect the expected profit and hence the price that can be charged
-reinsurance can help reduce the companies financing requirement. re product pricing
- this will reduce the cost of capital and should also reduce the product price
- it may also allow more business to be written
- reducing the price may also have the effect of increasing sales so resulting in higher total profits.
-reinsurance generally reduces risk to the insurer. re product pricing
- this means that the product can be priced with more certainty and so the margins in the basis to cover risk , e.g. the risk discount rate, so not need to be so large.
- this will help reduce the product price
-reinsurance will usually have a net cost to the insurer, reducing the expected profitability of the contract. expand re product pricing
- the product price may therefore need to be increased to reflect this cost
- due to arbitrage possibilities it may be that the reinsurance can lead to increased profit for the insurer
- this could result in a reduction in product price
state when case estimation is more suitable than statistical estimation of claims reserves
case estimation is more suitable than statistical estimation when
- sufficient qualitative data is available for each individual claim
- and there is an experienced team of claims assessors
- insufficient historic data for statistical methods
- relatively heterogeneous type of claims
- a new class of business
- high variance in the claim amount
- no appropriate statistical model available
list and define the types of reserves held for individual non linked annual premium CI policies
reserves in total will be small for this business since it is a protection contract with little need to build up a fund.
however if the benefits are very likely to be paid(high claim frequency) and the contract is more of a savings contract, then reserves could be larger.
- reserves for policies
- reserves for claims
- options reserves
define the reserves for policies held for individual non linked annual premium CI policies
this is the discounted value of future cash outgo, i.e. the expected pv of future claims plus expenses less premiums and it will be the majority of the reserves, since the funds plus premiums are held to meet the benefits paid out in future.
define the reserves for claims held for individual non linked annual premium CI policies
this is the discounted value of claims that have arisen but have not yet been settled, i.e the expected pv of the claims + expense.
this includes:
-claims that have been diagnosed but not yet reported (IBNR) which could be substantial if claims take time to be reported
- claims that have been reported but not yet settled, which should be small unless there are significant delays in paying claims due to a lengthy claims verification process for certain illnesses.
define the option reserves held for individual non linked annual premium CI policies
this is in respect of additional costs that need to be set aside for the eventuality that a particular options becomes more valuable if it is exercised than if it is not.
such options might include the option to increase the sum insured or extend the term of the policy.
explain the principal concerns for the marketing manager in assessing the proposed product design and pricing of a new health and care insurance product
the marketing manager will be primarily concerned with the attractiveness of the proposed contract to the target market and the sales force since it is often the case that the salesman represents the main hurdle to the acceptability of the product.
the concern will extend to issues such as:
- perceived value for money of the product to the market
- competitive product terms
- how well the product meets the needs of the target market
- any unique selling points preferably at no extra cost
- the absence of explicit charges - such as reduced allocation period for unit linked contracts
- attractive commission for sales force and ease of selling
- easily comprehensible and clear design
explain the principal concerns for the valuation actuary in assessing the proposed product design and pricing of a new health and care insurance product
- the use of existing pricing and reserving methods
- not to be overly risky e.g the guarantees and options not being too onerous and are claims definitions watertight
- whether the extent of any cross subsidies leads to acceptable risk e.g. from unexpected changes in the mix of new business
- setting sufficient premiums or charges to ensure adequate profitability and return on capital
- ensuring that profit is not too sensitive to changes in conditions by making charges and premiums reviewable
- minimising new business strain or ensuring that there is enough capital to cover future new business volumes
- a speedy return of initial capital
- adequate uw standards and claims control
- ease of reporting and record keeping - including supervisory reporting
- the effects of other business both existing (lapses) and on sales of new business for other products
- fully established admin computer systems
state when a risk margin may be applied when stetting market consistent reserves
a risk margin may be applied where it is difficult to obtain MC assumptions for some elements of the basis such as morbidity, persistency or expenses.
this is because a sufficiently deep and liquid market in which to trade or hedge such risks does not exist.
there is not a market big enough so that large trades would not materially affect the prices.
in such case a RM would be included in respect of such assumptions due to the inherent uncertainty.
what does a risk margin reflect in MC reserving
the RM should reflect the compensation required by the market in return for taking on those uncertain aspects of the liability cashflows.
