Q&A 2

Question 1

Tech differentiator

Answer 1

Historically, BH v fragmented

EMPLOYERS:
- collect provider and patient data, report on utiliz and quality, share any cut of data (utilz by state, common diagnosis code)

PLANS: high quality, large network, recruit out of network, true partner

MEMBERS: easy to find and book appt, underpinning tech helps get patient to care faster

PROVIDERS:
- make it easy to accept insurance, love us bc we reduce the admin burden
- built largest connective network (community)

Question 2

Co invest a lot already, is this another point solution?

Answer 2

3 areas:
1. embedded solution - in-network, no PMPM, employers already have this (best kept secret / get you credit)

2. scale - 2/3x, locally dense mkts
3. single tech platform we built - makes it really easy for members to find a provider and book real time, utiliz / quality data we can report back to you,

VALUE IN HW: w tech capabilities, be a strategic partner for NA - build new solutions

Question 3

Confused with how diff to EAP, how does this work

How do I communicate this

Answer 3

Members come to us for 2 rsn
1. EAP sessions are ST, come to us after
2. can’t find a provider they like under EAP
Diff: we have the LARGEST network, # specialties
Support both eap and in network care

Question 4

How long has this been around? Why is this 1st time hearing about it?

Answer 4

Since 2019, but we focused on building dense network, large enough to be of value to you
- often the best kept secret, so now we’re having convos like this to get the word out

Question 5

How to manage quality

Answer 5

Quality was rlly hard to track historically, solo practicioners

Single tech platform - can track across all providers, get you the reporting you need (PROMS scores)

Question 6

HW’s value prop

Answer 6

1. embedded solution - in network, free for employers, no PMPM
2. scale - largest network of BH providers in network
3. single tech platform

Question 7

embedded solution

Answer 7

so this is what makes us diff - bc we are an embedded soln we can be partners with you

Value is your employees can use headway today, go right now find and book

Question 8

do you you offer eap

Answer 8

not yet for aetna but will
value is we are an embedded soln