PY3: Research Methods Flashcards

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1
Q

What are the 3 different experimental designs?

A
  1. Independent groups
  2. Repeated measures
  3. Matched pairs
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2
Q

Why would you use a pilot study in a psychological experiment?

A

It’s like a practice study, and can identify any flaws in the procedures. It helps the researcher to evaluate if the study is too hard or easy, and if it’s a valid way of testing their aims.

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3
Q

What does the experimental design ‘Independent measures’ involve?

A

2 groups, each groups undergoes a different condition, only one condition each

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4
Q

What does the experimental design ‘Repeated measures’ involve?

A

1 group, take part in both conditions of the independent variable

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5
Q

What does the experimental design ‘Matched pairs’ involve?

A

2 groups, one group is assigned to the experimental group, and the other to a control group

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6
Q

Psychology as a science: What are the advantages of a science?

A
  1. Obtain objective facts
  2. Correct mistakes
  3. Build on previous discoveries
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7
Q

What is a pilot study?

A

The first trial study

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8
Q

Define ‘Standard Deviation’

A

The average of the difference between the average score and all the other scores

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9
Q

What is stratified/snowballl sampling?

A

Giving 1 person a questionnaire with 10 more for them to hand out

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10
Q

What is random sampling?

A

Where each participant has the same chance at being selected

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11
Q

How do you test internal reliability?

A

Split-half test

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12
Q

How do you test external reliability?

A

Test-retest method

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13
Q

Define ‘Experimental Hypothesis’

A

Predicting there will be an effect

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14
Q

Define ‘Null Hypothesis’

A

Predicting there will be NO effect

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15
Q

What study gives an example of human rights being breached?

A

Zimbardo- The Stanford Prison Experiment

Reicher and Haslam re created this on BBC in 2002- ETHICALLY

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16
Q

What tools does advertising use to persuade the viewers to buy the products?

A
  • Use of conditioning
  • Repetition, Association
  • Persuasion
  • Subliminal Images
17
Q

What approach example does the Jaguar car advert link to?

A

Social Approach and Asch’s Study of conformity- you have to have this car to look cool and be manly like everyone else

18
Q

What studies link to the psychology of interrogation?

A
  • Milgram

- Zimbardo

19
Q

Unlawful detention of Afghans at Camp Bastion- What study does this example of interrogation link to?

A
  • Milgram, obidience

- Zimbardo, power shift