Purposive Communication for Midterm Flashcards
This is what helps do the ethical act.
Conscience
This is what you feel after you’ve done the mistake. This drives you to the opposite side.
Guilt
This is concerned with conveying the message in the most appropriate manner
Communication Ethics
What are the four definitions of Ethical Correspondence?
- To convey the message without offending the audience.
- To maintain a relationship with the audience.
- To avoid withholding crucial information
- Giving accurate information
Characteristics of Ethical Communication?
- All relevant information
- Truthfulness
- Accuracy and Sincerity
- Fair presentation of ideas
Factors affecting Ethical Communication
Ethical Aspects
Ethical Context
Culture
This is concerned with knowing what to reveal and what not to reveal
Ethical Aspects
Ethical background is essential across all modes of communication (It is important to consider the context of one’s ethics, for example, a japanese and a filipino engaging in conversation may have different ethics that they project in the way they speak)
Ethical Context
Refers to the complex set of traditions, laws, practices, beliefs, etc.
Culture
What are the Ethical Dilemmas in Communication?
Plagiarism
Selective Misquoting
Misrepresenting numbers
Distorting visuals
Presenting someone else’s words or works as your own without their consent or credit.
Plagiarism
Deliberately misrepresenting and altering the meaning of someone’s work or words by taking it out of the context. The essential info is omitted to fabricate a false picture.
Selective misquoting
Communicating honestly reported data in a deceptive manner
Misrepresenting numbers
Achieved by making the product look more prominent, adding more colors and using similar methods that are misleading
Distorting visuals
“The best advice I can offer is to be sensitive, be concerned about others, and be troubled by the difficulty of arriving at a decision when you are faced with an ethical dilemma. But don’t give in to temptation of having no convictions.” Who said this?
David Finn (1995)
Individuals do not deal with words alone in
communication.
They often use appropriate pictures to
express accurate messages to strengthen
understanding.
(This is when people represent data and information beyond words by utilizing resources like photos, videos, audios,)
Multimodality
According to these people, multimodality reflects the approach which informs about the systematic social understanding of
messages from various sense formation ways.
Jewitt and Kress
What are the three Central Concepts of Multimodality
- It enables us to communicate and reflect our
experience in the world - It establishes relationships between producers
and receivers of messages. - It allows us to arrange texts to form coherent
whole
The multimodal perspective can refer to the
principle of ____________ derived from the
work of _______________ (1978), and its functional
view of language.
Social Semiotics, derived from the work of M.A. Halliday.
The Six essential Terms on Multimodal Text
Media, Mode, Availability, Genres, Rhetorical Situation, Author and Implied author
This term of multimodal text describes the type of communication
used: spatial, verbal, visual, gestural, audio
Mode
This term of multimodal text simply relates to how a message reaches its audience (e.g., photography,
website, song)
Media
This term of multimodal text refers to the specific attributes of the chosen medium that the author uses while
writing in that medium
Availability
These are classifications of media
based on the desires of the viewer. For
example: film media includes genres such as
romantic comedy and animated shorts.
Genre
Each genre comprises a collection of _____________.
Conventions
Every multimodal text is produced for a specific time and place, and a particular audience. This term of multimodal text considers decisions based on context,
audience, intent, genre, and author.
Rhetorical Situation
In the absence of
a designated author, the organization/websites
becomes the author of the advertisement or paper.
Author and implied author
What are the five modes of communication?
Verbal, visual, gestural, spatial, and
audio.
This mode refers to choice of phrase;
delivery of spoken or written
communication (tone);
organization of sentences,
phrases, paragraphs; coherence
of independent words and ideas.
Linguistic/Verbal
This mode of communication refers to color, layout, design,
height, outlook
Visual
This mode refers to facial expressions,
hand gestures, body language,
human communication.
Gestural
This mode of communication refers to arrangement, structure,
location of people, and objects.
Spatial
This mode of communication refers to music; background music; ambient noise/sound; silence;
tone; accent and accent of voice
in spoken language
Audio