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Prelims > PURCOMM > Flashcards

PURCOMM Flashcards

1
Q

ARISTOTLE MODEL

A

speaker-speech-audience

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2
Q

LASWELL

A

Communicator > Message > Medium > Receiver > Effect

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3
Q

Shannon-Weaver

A

Sender > Encoder > Channel > Decoder > Receiver

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4
Q

Berlo

A

Sender > Message > Channel > Receiver > Noise

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5
Q

OTHER TYPES OF COMMUNICATION:

ACCORDING TO MODE

A

visual
nonverbal
verbal

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6
Q

OTHER TYPES OF COMMUNICATION:

ACCORDING TO STYLE

A

formal
informal

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7
Q

OTHER TYPES OF COMMUNICATION:

ACCORDING TO CONTEXT

A

intrapersonal
interpersonal
intercultural
extended
organizational

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8
Q

Different barriers:

A

physical/environmental
psychological
physiological
semantic
syntactical
organizational
cultural

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9
Q

PURPOSE MEANING

A

P - URPOSE
U - NDERSTANDING
R - EACTION
P - ARTICIPATION
O - PINION
S - YMPATHY
E - DUCATION

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10
Q

one way communication

A

Linear Perspective

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11
Q

two way communication

A

Interactive Perspective

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12
Q

6 Types of Nonverbal

A

Visual
Gustatory
Olfactory
Tactile
Chronemics
Auditory

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13
Q

ELEMENTS OF COMMUNICATION

A

sender
receiver
message
channel
feedback
barriers

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14
Q

is the change of information through sounds and words

A

Verbal Communication

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15
Q

the delivery of a message through non-words

A

nonverbal

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16
Q

communication begins with a _______ of explaning why a talk is initiated

A

PURPOSE

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17
Q

heart of communication

A

Understanding

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18
Q

normal what is seen, heard, felt, or thought about.

A

reaction

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19
Q

a way to show judgments and critical thoughts.

A

Participation

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20
Q

a manifestation of criticality is to verbalize thinking on certain topics from various fields.

A

Opinion

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21
Q

to communicate means to care. Expression of showing support,

A

sympathy

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22
Q

Learning is achieved through communication

A

Education

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23
Q

focuses on self and its relationship to society. Introspective self-concept.

A

Symbolic Interaction Theory

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24
Q

uncertainties occur among strangers in an interpersonal setting.

A

Uncertainty Reduction Theory

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25
Q

Organizational values are better understood if its members develop a sense of organizational reality. Culture plays a role.

A

Organizational culture theory

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26
Q

examines the level of consumers’ need for gratification to media use.

A

Uses and Gratification Theory

27
Q

“Culture pervades and inades all facets of human behavior.” people form part of a “power strata” - media dominance over subordinate groups.

A

cultural studies

28
Q

conflicts arise in an interpersonal interacion if individuals fail to manage self-identity and culture. It is important to to negotiate factors to avoid face-threatening acts.

A

Face Negotiation Theory

29
Q

-emphasize the continous flow of communicative interaction through sending and receiving message among the communicative participants

A

Barnlund

30
Q

uses symbols to represent things, ideas, or events. Symbols are arbitrary constructions that represent a communicator’s thought.

A

Symbolic Perspective

31
Q

What model?

Too much noise = fail

A

Barnlund

32
Q

a graphic way to represent the reciprocal nature of communication where the encoding-message-decoding cycle is involved

A

Osgood and Schramm

33
Q

refers to the principles of conduct governing individual or a group

A

Ethics

34
Q

to establish an array of communication networks with open access. However, not all info should be shared if fake or confidential.

A

Building an information network

35
Q

one must build a sense of sincerity and commitment when talking. Choose the right words.

A

Speaking with a heart

36
Q

to be actively involved in discussions. To avoid monopoly of talking and to give way to choices, possibilities, alternatives.

A

Engaging and participating

37
Q

avoid any kind that leads to distortion, intolerance, stereotyping etc. Being fair and just.

A

Condemning discrimination

38
Q
  • learn first to respect and understand what is being said. opens a diversity of perspectives and tolerance.
A

Respecting and understanding each other

39
Q

common language used as a medium of communication

A

lingua franca

40
Q

referes to the imposition by a politically or economically dominant community of various aspects of its culture

A

Cultural Imperialism

41
Q

adapt the importation of hardware, software, and other forms of communication technologies

A

Electronic colonialism

42
Q

Give at least 5 communication Ethics

A
  1. Building an information network
  2. Engaging and participating
  3. Speaking with a heart
  4. Condemning discrimination
  5. Respecting and understanding each other
  6. Accuracy
  7. Individual Dignity
  8. Accountability
  9. Use of Power
  10. Rights VS. Responsibility
43
Q

interference from the external source

A

Physical Noise/Barrier

44
Q

disturbances in the mid, attitudes, assumptions

A

Psychological Noise

45
Q

deals with one’ health or body

A

physiological noise

46
Q

connected with the use of words and language

A

semantic

47
Q

communis means

A

common

48
Q
  • any sign-mediated interaction that follows combinatorial, context-specific, and content-coherent values.
A

Pragmatic Perspective

49
Q

definition underscores the fact that unless a common understanding results from the exchange of info, there is no communication.

A

Etymological Perspective

50
Q

blocks or interferes with the communication process

A

Barriers/noise

51
Q

encoded messages are sent by a medium, the means of sending information

A

Channel

52
Q
  • if sent to a large number of people
A

Mass Media

53
Q

carry the sender’s voice when a message is delivered orally

A

Sound waves

54
Q

smell

A

olfactory

55
Q

gustatory

A

taste

56
Q

touch

A

tactile

57
Q

time and space

A

chronemics

58
Q

6 Communication Theories

A

Symbolic Interaction Theory
Uncertainty Reduction Theory
Organizational Culture Theory
Uses and Gratification Theory
Cultural Studies
Face Negotiation Theory

59
Q

specialized language used by certain types of individual

A

Language Register

60
Q

Interconnection among countries

A

Globalization

61
Q

never changes/ rarely

A

Static or Frozen

62
Q

informal setting like conversing with friends

A

Casual

63
Q

one speakers viewed as the expert

ex. Doctor-patient

A

Consultative

64
Q

used for private communication where the relationship between speakers is very personal

ex. husband and wife

A

intimate

Prelims (5 decks)

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