PURCOM Flashcards
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“Communication works for those who
work at it”
John powell
means ‘to make common’ (weekly,1967) or ‘to share’ (DeVito,1986)
communicare
“a common understanding of something”.
Chase and Shamo
the simultaneous sharing and creating of meaning
through human symbolic interaction.
Seiler & Beall
that communication is a
systematic process in which individuals interact with and through symbols to create
and interpret meanings
woods, 2004
communication pertained to a process which is always changing, always in motion
DeVito
give the right order of the process of communicating
source, message, encoding, channel, decoding, receiver, feedback
sender of the message
source
This is the process of converting your idea or thoughts of the
information into verbal or nonverbal symbols that can be understood by the
receiver.
encoding
information that u wanted to convey, without it, you have no reason for communicating
message
- This is the receiver’s mental processing of your message into the
meaning suggested by the sender.
decoding
This is the manner in which the message or information is
conveyed.
channel
person who will get your message
receiver
receiver’s response to the message
feedback
- This refers to the situation in which the communication takes
place. It includes the environment, relationship between communicators, respective cultural backgrounds and past experiences and the topics/subjects of
the communication (Hall, 1997 in Chase & Shamo, 2013).
context
“[a]nything that distorts the message intended by the source, anything that interferes
with the receiver’s receiving the message as the source intended the message to be
received”.
noise
It refers to the distractions in the environment
that make it difficult to hear or pay attention.
physical noise
It pertains to mechanisms within individuals that restrict a sender’s or receiver’s ability to express and/or understand messages clearly. It also includes biases and prejudices that lead to distortions in receiving and processing information. Close mindedness is an example of this noise.
Psychological noise
According to DeVito, it is “the interference due
to the receiver failing to grasp the meanings intended by the sender.”
semantic noise
3 faces of communication
(1) MODE, (2) CONTEXT, and
(3) PURPOSE AND STYLE.
latin prefix meaning within inside, is the core of this concept
intra
latin prefix meaning between, among, and together
inter
there is only one person in this type of communication
intrapersonal
the concept of communication between and among interlocutors
interpersonal
Basically, this focuses on the role of communication in any organizational context.
organizational communication
FORMAL COMMUNICATION: from people in the same level but in different departments
horizontal
FORMAL COMMUNICATION: top down, from the superior to the subordinate
downward
from people in different level in different departments
crosswise
bottom-up, from the lower to the upper positions
upward
baseless gossips and rumors
grapevine
respect for linguistic, religious, ethnic, social, and
professional differences is foregrounded.
intercultural communication
The main
objectives in this type of communication are to inform, entertain, persuade.
formal communication
Since the purpose of this type of
communication is to socialize or deepen relationship, the topic can be anything under
the sun.
informal commucation
widely used to depict any idea, thought or a concept in a more simpler way through diagrams, pictorial representations etc.
model
communication model focuses around the speaker as the main concept of this theory is that the speaker plays the most important role in communication and it is the only one who holds the responsibility to influence his/her audience through public speaking.
aristotle’s coomunication model
5 primary elements in aristotle model
speaker
speech
occasion
audience
effect
takes into consideration the emotional aspect of
the message, operates on the SMCR model.
berlo’s mode of communication
elements in berlo’s
source, message, channel, receiver
this model is designed to develop the effective communication between sender and receiver
shannon-weaver’s model of communication
they find factors which affect the communication process called
noise