Public Relations Essay

Question 0

What is external PR?

Answer 0

External PR creates a good image of the company to the people outside the company like suppliers, in investors, consumers

Question 1

How many functions does PR have?

Answer 1

Two

Question 2

What is internal PR?

Answer 2

Internal PR promotes the image of the company and it’s activities to its employees

Question 3

Importance of good PR?

Answer 3

Suppliers will continue to give you good products and service
Media will promote a positive image of you
Financial institutions will support loans and funding
Employees will remain loyal to the business and work hard

Question 4

What are the methods of good PR?

Answer 4

Media
Brochures
Direct Contact
Internet/Social Media
Companies Social Responsibility

Question 5

Media?

Answer 5

Includes Media, newspapers, television and radio
Important for businesses to get publicity for their promotional events and any good information and changes in company are promotes in the media

Question 6

Brochures

Answer 6

The best way to distribute information in a cost effective way
Many companies get people to hand out at traffic lights or to place in people’s mailbox

Question 7

Direct contact

Answer 7

Networking has become a very popular form of public relations
Attending networking events and talking about the company and products give people first hand opportunity to talk to employees.

Question 8

Internet/social media

Answer 8

Facebook, Twitter, Instagram
Allow companies and employees to talk about their products and services
Blogging and internet chat forums have also become popular

Question 9

Corporate social responsibility

Answer 9

Many companies use CSR as PR

By getting involved in community projects, companies are able to get positive exposure

Question 10

Conclusion

Answer 10

In order for a business to be successful, it must use all platforms and methods to carry out public relations and must make sure any exposure of the company to the public is positive