Public Relations

Question 1

PR

Answer 1

managing information and communication processes between organizations and their internal/external environments, including semi-public reference groups

Question 2

media relations

Answer 2

provide print, electronic, and online media with information relevant to the company and use them to reach target groups

Question 3

public affairs

Answer 3

representing an organization’s interests in the political decision-making process and securing the realization of its aims

Question 4

issues management

Answer 4

preparation for forming opinions and representing an organization’s efforts to identify public interest in possibly controversial topics at an early stage