Advertising Flashcards
1
Q
AIDA formula
A
Attention, Interest, Desire, Action
2
Q
sender-recipient model
A
who says? (sender, communicator), what? (message, content), to whom? (recipient, target group), in what channel? (medium, ad channel), with what effect? (reaction, impact)
3
Q
CPM
A
cost per thousand impression (an initialism for cost per mille, with mille being Latin for thousand)
4
Q
unique selling proposition (USP)
A
the marketing strategy of informing customers about how one’s own brand or product is superior to its competitors. can be natural or constructed.
