Public Relations

Question 1

is the ____ and ___ ___ of analyzing ___, predicting their _____, counseling organization ___ and ____ planned programs of actions which serve both the organization’s and public’s interest,

Answer 1

"Public Relations" 
art 
social science
trends
consequences 
leaders 
implementing

Question 2

Both ___ ___ and ___ attempt to persuade an ____ and both use the ___ ___ to accomplish their goals.

Often times an ____ campaign accompanies a ____ ___ campaign and vice versa, but they are not one or the same thing.

Answer 2

public relations
advertising
audience
mass media

advertising
public relations

Question 3

The dark side of PR is the possibilities of ___ and ___ of public opinion.

the dark side of advertising is the ____ of ___ and ___ ____ in society

Answer 3

lies
manipulation

promotion
materialism
false needs

Question 4

Public Relations (5)

Answer 4

1. Works with public opinion
2. It is concern with communication.
3. Seeks free media coverage (credibility)
4. Deals with both internal and external publics
5. Its a management function.

Question 5

Who uses Public relations Practitioner?

Answer 5

Government
Profit organizations
Non-profit organizations (universities and charities)

Question 6

Public Relations campaign (4)

Answer 6

1.Planning
2 .Research
3. Communication
4. Evaluation

Question 7

Work of a PR Practitioner (4)

Answer 7

1. Handle Communication with Internal and External Publics.
2. Counsel management and other organizations.
3. Helps news media get information about the organization.
4. Helps to produce public functions and events.

Question 8

Texts Produced by a PR Practitioner

Answer 8

1. newsletters
2. News release
3. financial reports
4. Speeches
5. Scripts
6. Employee manuals
7. Brochures
8. Magazines
9. Promotional
10. Public Service Announcements

Question 9

Conventions used:

Answer 9

contact information
date
for immediate news release
inverted pyramid 
background information at the end.

Question 10

Characteristics of a good PR (4)

Answer 10

1. Good Research
2. Writes Factually but communicates organizations interest.
3. Not propaganda writers, but serious communication specialist.
4. Understand their organizations completely, be able to explain without jargon.

Question 11

Crisis Press Release:

Answer 11

approach is different
- You down play the promotion aspect & highlight the organizations responsible attitude

You have to be careful not to publish things that can hurt the company legally.

Question 12

Types of agencies

Answer 12

In house

External