Public Relations Flashcards
1
Q
What is Public Relations?
A
Making your business have a good look
2
Q
How does PR differ from advertisement?
A
PR goes in further detail
3
Q
Who were the first PR practitioners?
A
- Ivy Lee
2. Edward Bernase
4
Q
Who were the most famous early press agents?
A
- Bill Cody
2. P.T Barnum
5
Q
What were common practices of early press agents?
A
- Lobbying
- Deadheading
- Pseudo event
6
Q
What is Deadheading?
A
Giving reporters free gifts for positive coverage
7
Q
Define lobbyists.
A
Working to influence politicians
8
Q
Which two men helped shape PR as we know it today?
A
- Ivy Lee
2. Edward Bernays
9
Q
Define special event
A
Wanting to associate your company with a special event
10
Q
Define Pseudo event
A
Not a real event. Created to make more publicity for an event
