Internet Flashcards

1
Q

Why was the precursor to the internet created?

A
  1. Arpanet was created by the defense department

2. Launch of Sputnik was one of the things driving the US defense department

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2
Q

Who created the precursor?

A

U.S defense department started the precursor to the internet

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3
Q

Which mass mediums developed in the digital age (1971 and on)?

A

Microprocessors( enabled personal computers)

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4
Q

What are 3 things that had to happen for the internet to broaden?

A

Development of fiber optic cables, microprocessors, national science foundation needed to open up arpanet.

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5
Q

3 innovations during Web 1.0? Define.

A
  1. World wide web (web)
  2. HTML- written code that creates web pages and links
  3. Browsers- software applications that help users navigate the web
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6
Q

4 innovations during Web 2.0? Define

A
  1. Instant messaging- allowed users to assemble personalized “buddy lists” of friends, build personal profiles, and chat.
  2. Social Networking sites- Facebook, MySpace, etc. was the main way to communicate with others.
  3. Blogs- user generated articles
  4. Wikis- informative websites that anyone can edit and contribute to
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7
Q

Web 3.0 will be characterized by what?

A

Mobility- on phones and tablets

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8
Q

Who owns he internet?

A

NOBODY!!!

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9
Q

What is a portal?

A

Yahoo, gmail, aol, etc.
all purpose entry point that offers free services, portals are the most visited online. They are also the most visited “news” sites online.

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10
Q

Which decade did the internet become a mass medium?

A

Mid 1990s

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11
Q

Which company has the largest share of the internet search engine market in the U.S.?

A

GOOGLE (by 70%)

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12
Q

Explain the children’s internet protection act of 2000?

A

Had to filter content for children that was not appropriate

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13
Q

What is net neutrality? What right does net neutrality want to protect?

A

Has to treat all of the data equally

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14
Q

When did the internet become a mass medium?

A

Mid 1990s

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15
Q

What contributed to the rise of the visual in ADS in the 1969?

A

Colored Television

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16
Q

What is a famous person testimonial?

A

When you use a celebrity to endorse your product

17
Q

What is a plain- folks pitch?

A

Sound like the company is just like everyone else.

18
Q

What is the association principle?

A

Try to associate company with a positive principle