Public Relations

Question 1

Describe the key activities needed for a successful public relations strategy

Answer 1

Communication

Stakeholder engagement: Incorporating stakeholder engagement into a PR strategy ensures that communication is effective, relationships are managed proactively, and the organization’s reputation is supported and enhanced.

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Question 2

Identify characteristics of relationships

Answer 2

Trust, Mutual Benefit, Consistency and Reliability, Respect and Understanding

Question 3

What are the benefits of PR and what strategy is applied to create relationships with the stakeholders

Answer 3

*Creating value, Customer retention, Getting to know customers better, Improving loyalty and
*Communication, Customer service and care, Customer binding, Customisation, Honest, Transparent, and Regular Communication,