public relations

Question 1

for public relations to be successful it should be :

Answer 1

1. planned - the PR function should be aware of all the external and internal factors that could affect communication and then plan the communication activities to generate positive change
2. deliberate - communication w stakeholders does not happen deliberately
3. a management function - it should be part of a business’s strategic planning because it is a tool that can assist management w problem-solving.
4. involve two-way communication - itis important that the business listens to stakeholders concerns or demands
5. promote performance - ensures the business policy is properly communicated and understood by everybody.
6. be in the interest of the public - ensures stakeholders understand that business activities are of mutual benefit

Question 2

internal stakeholders :

Answer 2

employees and trade unions that represent the business are the internal stakeholders.
shareholders are the owner of the business

Question 3

external stakeholders

Answer 3

the media 
customers 
suppliers 
financial institutions 
political officials

Question 4

internal marketing

Answer 4

referred to inbound marketing. a process where plans are communicated to various people, groups, or departments in the market
how to ensure successful marketing :
-find out what employees feel or think
-use newsletters or emails and etc to inform employees about plans and expectations
-reward employees and celebrate good suggestions and work done