Public Realtion

Question 1

Importance of Public relation :

Answer 1

A organization can create and sustain Mutual understanding and cooperation with all the share holder group . Public relation are all the more necessary in a democracy like India

Question 2

Good Public Relation helps in :

Answer 2

Building Goodwill and positive image 
attracting and retaining talent 
Increasing sales and revenue 
communicating strategy and Policy 
Gaining acceptance of the community 
collecting funds 
Growth and Diversification

Question 3

Public relation as a managerial function :

Answer 3

Analysing , interpreting Public opinion , attitudes which might impact for good or bad operations and plans of the Organization

Counselling management at all levels regard with Policy decisions , courses of action , communication taking into account their Public ramification and organization Social responsibilities

Researching , conducting and evaluating on continuous basis , programmes of action and communication to Achieve informed Public understanding necessary for the success of an organization aims

Planning or Implementing Organisation efforts to influence or change Public policy

Planning , budgeting , Recruiting and training staff , development facilities , managing the resources needed to perform all this tasks

Public relation manager utilises a variety of professional communication skills and plays an integrative both within and between organisation and external environment

Question 4

Examples of knowledge required to a Public relationer

Answer 4

Communication , arts , psychology , social psychology , sociology , Political science , economics , Principals of management and ethics

Question 5

Technical knowledge and skills are required for

Answer 5

Opinion research , Public issue analysis , Media relation , direct mail , institutional advertisment , Publications , video production , special events , speeches and presentation

Question 6

utilises a variety of

Answer 6

Professional communication skills and Plays an integrative role both within and between an organization and the external environment

Question 7

Setting objective

Answer 7

Setting objective , Planning , budgeting , recruiting and training staffs , developing facilities ,managing resource required to perform all the things

Question 8

Planning and implementing

Answer 8

the organisation efforts to influence or change Public Policy

Question 9

Researching , conducting and evaluating on a continuing basis

Answer 9

, programmes of action and communication to achieve informed public understanding necessary to the success of an Organization aims
these may include Marketing , fund raising , employee , community or government relation

Question 10

Counselling

Answer 10

Counselling management at all levels regard with Policy decisions , courses of action , communication taking into account their Public ramification and organization Social responsibilities

Question 11

Anticipating , Analysing

Answer 11

Anticipating , Analysing , Interpreting public opinion , attitudes and issues which might impact for good or bad the operations and plans of organization