Public Opinion Flashcards

1
Q

Public Opinion

A

The distribution of the population’s belief about politics and policy issues

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2
Q

Political Ideology

A

a set of beliefs about politics, public policy, and public purpose, which gives meaning to political events

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3
Q

Political Socialization

A

The process through which individuals in a society acquire political attitudes, views, and knowledge based on inputs from various sources

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4
Q

Agents of Socialization

A

The family, race, gender, religion, education, political climate, mass media, region, major events, political ideology

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5
Q

Gender Gap

A

a distinctive pattern of voting behavior reflecting the difference in views between men and women

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6
Q

Liberal

A

change

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7
Q

Conservative

A

Status Quo

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8
Q

Populist Movement

A

went against what the parties wanted, Jesse Ventura –> outsider

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9
Q

Initiative

A

people get to write laws then vote on them

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10
Q

Referendum

A

state makes laws then takes them to the people to have them vote (ex. school spending)

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11
Q

Public Opinion Polls

A

Define issues of concern, shape administrative decisions, speed up democracy

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12
Q

Literary Digest

A

1916 - mailed millions of surveys to predict presidential elections 1920-1932 (got it correct). Afterwords, they called phones during the Great Depression and got it wrong b/c only the rich had phones.

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13
Q

Selection Bias

A

errors in the selection/placement of subjects into groups that result in differences between groups which could effect the results of an experiment

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14
Q

Walter Lippmann

A

Random sampling - wrote a book about scientific polls, everyone who is eligible to vote has an equal opportunity to be asked

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15
Q

George Gallop

A

1932 - hoped that polling could contribute to the democratic process by providing a way for public desires to be heard other than at elections. “father of public opinion”

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16
Q

Sample

A

small group of people who are chosen to represent the whole for a survey

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17
Q

Sample Size

A

larger - better results but more expensive

small - 1000-1500?

18
Q

Sample Error

A

the level of confidence in the findings of a public opinion poll. More interviewed, more confident

19
Q

Random Digit-Dialing

A

technique used by pollsters to call listed and unlisted numbers during a survey

20
Q

Salient Interests

A

how important an issue is to an individual

21
Q

Bandwagon Effect

A

may distort election process through polls

22
Q

Straw Polls

A

unscientific surveys

23
Q

Exit Polls

A

public opinion surveys used by major media to predict electoral winners

24
Q

Demography

A

the science of population changes

25
Q

Census

A

every 10 yrs, valuable tool for understanding population change

26
Q

Immigrant Society

A

US is a nation of immigrants

  1. NW Europeans
  2. SE Europeans
  3. Asians and Hispanics
27
Q

Minority Majority

A

beginning in mid 21st century, minority groups together will represent the majority

28
Q

Reapportionment

A

reallocating seats in the HR every 10 yrs according to the census

29
Q

Push polling

A

Questions on a survey that lead you on

30
Q

Misplaced Self-Interest

A

knowing what you want, not knowing how to get it

31
Q

Margin of Error

A

measure of accuracy in public opinion poll +-3%

32
Q

Heritage Foundation

A

conservative think tank in DC to promote conservative public policies, free enterprise, limited government, individual freedom, traditional American values and strong notional offense

33
Q

Brookings Institute

A

liberal think tank in DC

34
Q

Jesse Ventura

A

Outsider, one time governor of Minnesota

35
Q

Civil Disobedience

A

political participation based on decision to break a law believed to be unjust

36
Q

WMD’s

A

Weapon of Mass Destruction - government made it seem like Iraq had WMD, so public opinion supported their invasion. However, they had none.

37
Q

Bush Tax Cuts

A

tax breaks created during Bush’s presidency - congress recently voted to extend it for 2 years as part of a compromise (republicans get tax cuts, democrats get extension of unemployment benefits). This is an example of misplaced interest

38
Q

Horse Race Politics

A

tendency of media to report on an election as if it were a horse race - ahead, behind, gaining ground

39
Q

Tracking Polls

A

continuous surveys that enable a campaign or news org. to chart a candidate’s daily rise/fall in support

40
Q

Spin

A

a form of propaganda achieved through providing an interpretation of an event or campaign to persuade public opinion