public opinion Flashcards
1
Q
def. of public opinion and what shapes it
A
sums of individual beliefs and opinions
2
Q
def. of politician socialization
A
process through which individuals acquire their political values and outlooks
3
Q
how different groups vote
A
family,self interest, demography, party preference
4
Q
heuristics
A
shortcuts or cues that help people make decisions
5
Q
bradley effect
A
voters afraid to admit who/what they would vote for
6
Q
push polls
A
negative campaigning masquerading as regular opinion survey
7
Q
framing
A
modifying how a question is asked in order to elicit a particular answer
