PUBLIC COMMUNICATION Flashcards

1
Q

The Rhetoric—Aristotle’s “Rational World” Paradigm

What are the 4 reasons Aristotle provided for why we should study rhetoric?

A
  • Self-defense
  • Popular audience (Large groups)
  • Learning opposing arguments
  • A tool ($, health, millitary strat)
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2
Q

The Rhetoric—Aristotle’s “Rational World” Paradigm

What are the “conditions” under which using rhetoric is useful?

A

Under conditions of uncertainty

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3
Q

The Rhetoric—Aristotle’s “Rational World” Paradigm

What is Aristotle’s definition of rhetoric?

A

“Ability to observe in any given situation all of the avalible means of persuasion”

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4
Q

The Rhetoric—Aristotle’s “Rational World” Paradigm

What is DEductive reasoning (the enthymeme)?

A
  • The sole premise of knowledge
  • General to specific
  • Enthymeme form : Major premise, minor premise, and conclusion

Upside down triangle, If A=B, If C=A, Then C=B

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5
Q

The Rhetoric—Aristotle’s “Rational World” Paradigm

What is INductive reasoning (the example)?

A
  • Example
  • Form: Specific to Generalization

Regular triangle

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6
Q

The Narrative Paradigm— Walter Fisher

Humans as storytellers (homo narrans vs. homo sapiens)

idk how to phrase this question

A
  • Homo sapien
    Latin for “wise man”
    Aristotle’s Rational World Paradigm
  • Homo narrans
    Latin for “narrating man”
    Fisher’s Narrative Paradigm

“Humans are more persuaded by a good story than by a good argument.”

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7
Q

The Narrative Paradigm— Walter Fisher

What does Fisher claims his Narrative Paradigm shifts our focus from and to?

A

From
Rational World Paradigm
Who “owns” the logos?
Eristic & Polemic
To
Narrative Paradigm
What stories do we believe and why?

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8
Q

The Narrative Paradigm— Walter Fisher

What does Fisher’s Narrative Paradigm suggests we are more persuaded by?
(logical arguments vs. a good story)

A

A good story

doesn’t go against the other theory?

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9
Q

The Narrative Paradigm— Walter Fisher

What is Fisher’s attitude toward logic and reason (Aristotle’s “Rational World”)?

A

Does not reject logic and reason but believes they are overly emphasized in Aristotle’s “Rational World Paradigm”

doesn’t reject or claim superiority

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10
Q

The Narrative Paradigm— Walter Fisher

Define: Narrative, in this context

A

Any verbal or non-verbal account with a sequence of events to which listeners assign meaning

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11
Q

The Narrative Paradigm— Walter Fisher

Define: Narrative Rationality, in this context

A
  • The big picture
  • Means of judging the narratives we hear, read, and tell
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12
Q

The Narrative Paradigm— Walter Fisher

What are the 2 principles of narrative rationality;

A
  • Coherence -The internal consistency of a narratice
  • Fidelity - The truthfulness of a narrative (rings true)
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13
Q

The Narrative Paradigm— Walter Fisher

Define: Fidelity, in this context

A
  • Truthfulness or realiability of a narrative
  • Stories with fidelity have the “ring of truth” to them for their listeners
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14
Q

The Narrative Paradigm— Walter Fisher

What are the 3 types of coherence?

A
  1. Structural - Degree to which elements of the story flow smoothly (Does everything fit?)
  2. Material - Degree of congruence between one story and other stories that seem related to it
  3. Characterological - Degree to which character in a story are believable
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15
Q

Dramatism— Kenneth Burke

What is Symbolic action (defined)?

A
  • Symbol use = Action
  • Language: A mode of action
  • Naming, Defining, Describing, Comparing, Contrasting, Moralizing
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16
Q

Dramatism— Kenneth Burke

What is Burke’s view of language and “reality” and his famous dictum about “selection, deflection, reflection”?

A
  • Language is reality
  • Any “Selection” of reality is also and at the same time a “Deflection” of reality as well as a “Reflection” of it
17
Q

Dramatism— Kenneth Burke

What is the important distinction Burke made between “motion” and “action” and the interrelationship of action, intention, and motive?

A
  • Action implies Intention
  • Intention implies Motive

Plants & animals “move”
Humans both “move” and “act”

18
Q

Dramatism— Kenneth Burke

What is Burke’s views on Burke’s views on: Divisions among humans?

A

“Division” creates need for “Consubstantiality”
“Consubstantiality” = common substance

19
Q

Dramatism— Kenneth Burke

What is Burke’s views on Burke’s views on: What we strive to create to overcome the conflict that arises from division?
AND How we atttempt to create it?

A

Identification, Identify” with the other based on shared “Substance(s)”

20
Q

Dramatism— Kenneth Burke

What are the 5 elements of the Pentad?

A
  1. ACT (WHAT?)
    Names what took place, in thought or deed
  2. SCENE (WHEN? WHERE?)
    The setting/background in which it took place
  3. AGENT (WHO?)
    The person or kind of person that performed this act
  4. AGENCY (HOW?)
    The means/method that was/were used
  5. PURPOSE (WHY?)
    The reason for the act
21
Q

Dramatism— Kenneth Burke

How does using the 5 elements of the pentad to analyze communication can help us identify “conflict,” “division,” “consubstantiality,” and find ways to identify with others?

A