Self-report techniques
Methods where participants give information about themselves without the researcher interfering
Interviews
Asking questions face to face
what are the types of interviews?
structured, semi-structured, unstructured
Structured interview
All participants answer the same questions in the same order providing quantitative data. Consists of closed questions
What are the advantages of a structured interview?
What are the disadvantages of structured interviews?
unstructured interview
Informal, in-depth conversational exchange between interviewer and interviewee. Questions are not pre planned and consist of themes the interviewer wants to discuss, Provides qualitative data
What are the advantages of unstructured interviews?
What are the disadvantages of unstructured interviews?
Semi-structured interview
Combines a mix of structured and unstructured techniques producing both quantitative and qualitative data with open and closed questions
What are the advantages of semi structured interviews?
What are the disadvantages of semi structured interviews?
Questionnaires
self-administered, written sets of questions
What type of questions appear in questionnaires?
Closed and open questions
What type of data is produced from closed questions?
Quantitative data
What type of data is produced from open questions?
Qualitative data
Quantitative data
Data that can be counted or expressed numerically
Qualitative data
Non-numerical data that uses words to give a description of what people think and feel
Closed questions
Require participants to answer yes or no or choose from fixed responses
Open questions
Allows the participant to answer in their own words
designs of questionnaires
1) Type of data 2) Ambiguity 3) Double barrelled questions 4) Leading questions 5) Complexity
What are the advantages of questionnaires?
what are the disadvantages of questionnaires?