PSY 223 Exam 2 Flashcards
Attitude
relatively enduring, general evaluation of an object/concept
can be negative and positive
Are our attitudes connected to our sense of self and viec versa?
yes
self-concept is tied to the attitude object
2 ways attitudes are developed
genetically (inherited traits and personality features) and experience (indirect and direct w attitude objects)
ABC’s of attitudes
Affective, behavioral, Cognitive
How are attitudes Affective?
the emotional impact of attitudes
I think Spider-Man is cool and awesome
How are attitudes Behavioral?
our attitude impacts our behavior
Because I think Spider-Man is cool, I’d buy Spider-man merch
how are attitudes Cognitive?
the logical reason behind your attitude
I like Spider-Man because he embodies values I find moral and inspiring
Attitude strength
the importance of an attitude depends on how quickly it comes to mind
attitude’s strength determines the influence attitude has on behavior
relies on Availibiloty Heuristic
Mere Exposure Effect
we develop preferences for a stimulus/object just if we’ve had repeated exposure to it
attitudes are a (BLANK) variable to behavior
mediator or moderator?
mediator
indirect experience increases attitude’s affect on behavior
false
direct experience is better. indirect works but direct is better.
does being drunk affect your attitude-behavior consistency?
yes!
elaboration liklihood model of persuasion
explains how the social environment and communication changes attitudes
central route
more thinking, active, more effortful, type 2. high thinking
peripheral route
less thinking, less effortful, passive, type 1, heuristic, low thinking
sleeper effect
discount the speaker’s credibility, but the message content creeps in over time
those disney bags i hate on on but secretly they’re growing on me
Attitude inoculation
the process of resisting strong arguments/messages by practicing resisting weaker versions of the same arguments
baby steps
forewarning
warning people that you’re going to try and change their attitude (My opponant will say…) to try and counteract it
foot in the door technique
agreement to small requests increases the likliness of agreeing to a second/larger request
the door in the face technique
disagreeing to a high-value option increases the liklihoos of agreeing to a low value option
low balling technique
agreeing to a small cost increases the liklihood of agreement if the price is raised
bait and switch technique
agreeing to a high value option increases the likliness of agreeing to a low value option
the self
the totality of the individual, consisting of all characteristic attributes, conscious and unconscious (mental+physcial)
self-focused attention
the direction of conscious attention on oneself and one’s thoughts/needs/desires/emotions/capacity of an individual to analyze and evaluate their mental/emotional states
self consciousness
publically induced self awareness
self monitoring
the tendency to be both motivated and capable (ELM) of regulatingour behavior to meet the demands of social situations