Pschology of celebrity: Intense fandom Flashcards
CAS
CAS: The celebrity attitude scale
- Developed by McCutcheon (2002)
- A way of judging where celebrity attraction ends and celebrity worship begins
Three degrees of fandom according to CAS
- Entertainment-social: Social focus of activities; discussions with friends
- Intense-personal: Fans develop compulsive feelings about their fav celebs
- Borderline-pathological: Fans develop uncontrollable behaviours and fantasies with fav celebs
Celebrity worshipers
- For a person to be a celebrity worshiper their life is completely preoccupied by the celeb and their behaviour is obsessive.
- Behaviours including parasocial bereavement and feeling like the celebrity is their soul mate
Parasocial bereavement
“When my favourite celebrity dies, I feel like dying too”
The three dimension model of celebrity worship, parallels the three dimensions of Eysencks personality theory…
- Of Extraversion, Neuroticism and Psychoticism
- The Entertainment-social reflects extraversion
- The intense personal relates to neuroticism
- The border-line pathological relates to psychoticism
Maltby et al. (2003)
Found significant positive correlations:
- 0.3 between extroversion and entertainment-social worship
- 0.3 between neuroticism and intense personal celebrity worship
- 0.2 between psychoticism and borderline-pathological celebrity worship
Ashe and McCutcheon (2001)
-Found that CAS scores correlated positively with self-reported number of movies watched per week
McCutcheon et al. (2006)
- Found alpha reliability coefficients of
- 0.9 = ES
- 0.8 = IP
- 0.7 = BP
(Alpha reliability coefficient is a measure of the internal reliability of a scale. The closer to 1 the more reliable, and a score of 0.7 is acceptable.)
Types of validity for research above:
- Concurrent validity- correlating with Eysencks dimensions
- Predictive validity- Ashe & McCutcheon, it predicts people will behave the same way in real life
Characteristics of celebrity worshippers: Description
-McCutcheon et al. (2003):
Measured cognitive ability in various ways- verbal creativity, critical thinking, spatial ability, and need for cognition
There was consistently high negative correlation between CAS scores and Cognitive ability scores; those who are less intelligent are more likely to become a celebrity worshipper.
Characteristics of celebrity worshippers: Evaluation
- Measures cognitive ability in more than one way and therefore accounts for individual differences. Intelligence and cognitive ability are very subjective; this method of measurement doesn’t create bias because there are different ways of measuring it.
- One limitation is that you cannot infer causality, as it is correlational and so it could be that you become less intelligent because you become engrossed in the celebrities life style rather than the other way around.
Absorption addiction model: Description
-Giles ( 2003):
Parasociability can be seen as a normal step to developing independence and identity; however some fans who have severe defects in their personal identity and problems in real life go to extremes. They become so involved in the celebs life to escape from reality, to achieve fulfilment and develops a feeling of closeness with them.
-This can lead to a state of addiction, where they crave the closeness and indulges in delusional forms of thinking and behaviour.
Absorption addiction model: Evaluation
- One advantage of this AA model is its practical application and it can help us understand eating disorders.
- Maltby et al. (2005) found that when celeb worship was associated with eating disorders the group at risk comprised of some female who did not discuss their celeb with their friend but instead have a intense personal relationship with the celeb
Celebrity stalking
More extreme aspect of intense fandom
-‘A course of conduct involving two or more events of harassment causing fear, alarm or distress.’
Celebrity stalking can include
- Physically following the celebrity: Giles (2000) - a fan who sat on the steps of a recording studio for 110 days in the hope of meeting her idol.
- Sending unwanted letters and phone calls
- ‘Cyber stalking’ – sending unwanted texts or e-mails
- Physical violence, even homicide, as in the case of Mark Chapman who shot and killed John Lennon