Propaganda Techniques Flashcards
1
Q
Loaded words
A
Using words that have strong emotions; peace, war patriotism, freedom, hope
2
Q
Testimonials
A
Using a celebrity or expert to sell something
3
Q
Name calling
A
Saying bad things about your competitor
4
Q
Plain folk
A
Using ordinary people or trying to sound ordinary in order to sell/persuade someone
5
Q
Glittering generalities
A
Employ vague sweeping statements (slogan) using language associated with audience values
6
Q
Transfer
A
Used to carry over the authority and approval of something we respect. Propagandists often employ symbols to win approval
7
Q
Bandwagon
A
Most people have this or are doing this, so should you
