propaganda and argument Flashcards
questions or endorsements
connect a famous or respectable person with a product or item
testimonial
uses “loaded words” like new, improved, best
analyze connotations of words
loaded language/ emotional appeal
positive and negative
connotations
when the statistics are based on a falsehood
misuse of statistics/ numbers
emotional phrase that is not supported by facts or valid reasons
uses highly valued cultural concepts
glittering generalities
smears or damages the opponent
often used by politicians
name calling/ stereotyping
makes the leaders look like regular, common people
opposite of snob appeal
plain folks
aims to flatter
insinuates that this product is better than others
snob appeal
feelings ( good or bad)
make you view something in the same way they view something else
transfer
fallacy using irrelevant topics
used to distract audience and avoid difficult topics
sidetrack to topics of interest
red herring
techniques used to influence/ change people’s values, beliefs, or behaviors
propaganda
before you can convince an audience to accept anything you say, they have to accept you as credible
your level of credibility as perceived by your audience
ethos
credibility
trust
ethos
emotions
imagination
pathos
consistency
Logic
logos
the most critical
pathos
which motivates you to do something
pathos
the quality of a persuasive presentation which appeals to the emotions of the audience
pathos
synonymous with a logical argument
logos