propaganda and argument Flashcards

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1
Q

questions or endorsements

connect a famous or respectable person with a product or item

A

testimonial

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2
Q

uses “loaded words” like new, improved, best

analyze connotations of words

A

loaded language/ emotional appeal

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3
Q

positive and negative

A

connotations

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4
Q

when the statistics are based on a falsehood

A

misuse of statistics/ numbers

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5
Q

emotional phrase that is not supported by facts or valid reasons
uses highly valued cultural concepts

A

glittering generalities

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6
Q

smears or damages the opponent

often used by politicians

A

name calling/ stereotyping

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7
Q

makes the leaders look like regular, common people

opposite of snob appeal

A

plain folks

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8
Q

aims to flatter

insinuates that this product is better than others

A

snob appeal

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9
Q

feelings ( good or bad)

make you view something in the same way they view something else

A

transfer

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10
Q

fallacy using irrelevant topics
used to distract audience and avoid difficult topics
sidetrack to topics of interest

A

red herring

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11
Q

techniques used to influence/ change people’s values, beliefs, or behaviors

A

propaganda

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12
Q

before you can convince an audience to accept anything you say, they have to accept you as credible
your level of credibility as perceived by your audience

A

ethos

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13
Q

credibility

trust

A

ethos

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14
Q

emotions

imagination

A

pathos

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15
Q

consistency

Logic

A

logos

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16
Q

the most critical

A

pathos

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17
Q

which motivates you to do something

A

pathos

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18
Q

the quality of a persuasive presentation which appeals to the emotions of the audience

A

pathos

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19
Q

synonymous with a logical argument

A

logos

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20
Q

often logically valid because if the premises are true, the conclusion must be true

A

circular argument

21
Q

the action of repeating something that has a,ready been said or written

A

repetition

22
Q

everyone is doing it so you should be too

A

bandwagon

23
Q

place

A

physical

24
Q

time

A

temporal

25
Q

social context
what is popular at the
at time/ era

A

milieu

26
Q

the place of type of surroundings where something is positioned or where an event takes place

A

setting

27
Q

a figure of speech comparing two things using like or as

A

simile

28
Q

a figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable

A

metaphor

29
Q

the attribution of a personal nature or human characteristics to something nonhuman

A

personification

30
Q

exaggerated statements or claims not meant to be taken literally

A

hyperbole

31
Q

a thing that is indisputably the case

A

fact

32
Q

a view or judgement formed about something, not necessarily based on fact or knowledge

A

opinion

33
Q

list all 5 methods of characterization

A
says 
thinks
effects on others
actions 
looks
34
Q

attitude

tone of voice

A

tone

35
Q

setting

how one would feel if placed in the setting

A

mood

36
Q

conflict in ones mind

A

internal conflict

37
Q

conflict between others

A

external conflict

38
Q

written using I, me, my

A

first person point of view

39
Q

fly on the wall

A

third person objective

40
Q

reader only knows one persons thoughts

A

third person limited

41
Q

reader knows everyone’s thoughts

A

third person omniscient

42
Q

more concise because fewer words are needed to express it

A

active

43
Q

relating to a voice of verbs in which the subject undergoes the action of the verb

A

passive

44
Q

relating to an established way of doing something g

A

procedural

45
Q

describing or classifying without feelings or judging

A

descriptive

46
Q

a mark or character used as a conventional representation of an object, function, or process

A

symbol

47
Q

the reason for or intent for writing

A

authors purpose

48
Q

give a brief description or statement of the main points of something

A

summarize

49
Q

a conclusion reached on the basis of evidence and reasoning

A

inference