Propaganda Flashcards
propaganda is
techniques and methods used to cause faulty logic, suspend reason in favor of emotion
1) Name Calling
a technique that consists of attaching a negative label to a person or thing. Instead of supporting their own opinion with facts or explaining what they believe in, they prefer to try and tear down their opponents
2) Glittering Generalities
this technique uses important sounding “glad words” that have little or no real meaning. These words are used in general statements that cannot be proved or disproved. Words like good, honest, fair, and best are examples of “glad” words
3) Transfer
in this technique, and attempt is made to transfer the prestiged of a positive symbol to a person or idea
4) False Analogy
in this technique 2 things that may or may not really be similar are portrayed as being similar. When examining the comparison, you must ask yourself how similar these items are. In most false analogies, there is simply not enough evidence available to support the comparison
5) Testimonial
this technique is easy to understand. It is when “big-name” personalities are used to endorse a product. Whenever you see someone famous endorsing a product, ask yourself how much that person knows about the product, and what here she stands to gain by promoting it.
6) Plain Folk
this technique uses a folksy approach to convince us to support someone or something. These ads depict people with ordinary looks doing ordinary things.
6) Plain Folk
this technique uses a folksy approach to convince us to support someone or something. These ads depict people with ordinary looks doing ordinary things.
7) Card Stacking
this term comes from stacking a deck of cards in your favor. Card stacking is used to slant a message. Keywords or unfavorable statistics may be omitted in an ad or commercial, leading to a series of half-truths. Keep in mind that an Advertiser is under no obligation to tell the whole truth
8) Bandwagon
the bandwagon approach and courage of you to think that because everyone else is doing something, you should do it too, or you’ll be left out. The technique embodies a “keeping up with the Joneses” philosophy.
9) Either/Or Fallacy
this technique is also called “black and white thinking” because only two choices are given. You are either for something or against it. There is no middle ground or Shades of Grey. It is used to polarize issues, and negates all attempts to find a common ground
10) Faulty Cause + Effect
this technique suggest that because He follows a, a must cause be. Remember, just because two sets of data are related does not necessarily mean that one cause the other to happen. It is important to evaluate the data carefully before jumping to the wrong conclusion.
