Promotion/ place (2)

Question 1

Methods of promotion

Answer 1

>advertising
>sponsorships
>product trials
>special offers
>public relations

Question 2

Benefits of ADVERTSING as a promotional method

Answer 2

+can have a big impact and grab customers attention if the advert is in the right place and uses right medium

Question 3

Drawbacks of ADVERTISING as a promotional method

Answer 3

-can be expensive and can be difficult to work out the impact of advertising on sales

Question 4

Benefits of SPONSORSHIPS as a promotional method

Answer 4

+can provide a business with a lot of exposure and associate it with a good cause

Question 5

Drawbacks of SPONSORSHIPS as a promotional method

Answer 5

-communicates very little information about the features and benefits of products and services

Question 6

Benefits of PRODUCT TRIALS as a promotional method

Answer 6

+can encourage customers to use a new product or service that they might not try otherwise

Question 7

Drawbacks of PRODUCT TRIALS as a promotional method

Answer 7

-can be expensive to give away free products

Question 8

Benefits of SPECIAL OFFERS as a promotional method

Answer 8

+can boost short term sales and clear stock levels

Question 9

Drawbacks of of SPECIAL OFFERS as a promotional method

Answer 9

-not sustainable in the long term as selling at a discount will reduce profits

Question 10

Benefits of PUBLIC RELATIONS as a promotional method

Answer 10

+can encourage customers to interact with the brand, trust it and become loyal to it

Question 11

Drawbacks of PUBLIC RELATIONS as a promotional method

Answer 11

-takes a long time to develop a strong brand name and brand image which can be damaged quickly due to bad publicity

Question 12

Technology in promotion

Answer 12

• apps
• social media
• email
• targeted advertising

Question 13

Benefits of RETAILING

Answer 13

+customers have to opportunity to browse and try on products
+retailing offers point of sales promotion
+retailers can provide customers with help and advice
+many customers enjoy the experience of shopping in a retail store

Question 14

Benefits of E-TAILING

Answer 14

+businesses do not have to rent or own an expensive retail place
+customers can buy at any time of the day
+businesses can access customers around the world
+small businesses are able to compete with larger businesses without needing retail space