Promotion methods Flashcards
Why do businesses promote
(Iguanas can ignite pizza)
- inform and remind customers on products
- Create an image of the product or business
- Increase sales
- Persuade customers to buy their goods
What are the 5 methods of promotion
(A puppy said sweet sultanas)
Advertising
Public relations
Sales promotion
Sponsorship
Social media
Explain advertising
When a firm or business pays a media to promote their goods and services. Payed use of the media
Examples of advertising
(nelson makes pasta in Little tubs)
Newspaper
Magazine
Poster/billboards
Leaflets/flyers
Television
Internet
Explain PR
Communicating with the media to get noticed by the public with a relatively low cost eh tv interviews/ press release
Explain sales promotion
Tactics such as competitions, coupons, special offers, free samples to encourage a short term sales boost.
Explain sponsorship
When firms give money to events lor originations in return for their name to be featured in the event to raise a high profile
Explain social media
Firms or businesses can use asocial media to quickly and cheaply promote their produc
Advantages of advertising
Can reach a large audience
Disadvantages of advertising
It can be expensive
Often ignored
Advantages of PR
It can be cheap and easy
You can get noticed by a lot of people
Disadvantages of PR
What they do may be twisted and made to criticise the business
There is a loss of control of what the media may do with the statement or how the public reacts
Advantages of sales promotion
It can encourage people to buy the product
It can boost sales
Disadvantages of sales promotion
Regular sales may create the impression the product is not luxury
Customers may be reluctant to buy sales if they see them all the time
What are the 6 methods of sales promotion
Competitions
2 for 1 offers
Free samples
Coupons
Point of sales display
Free gifts
