promotion Flashcards

1
Q

pro and con of tv advertising

A
  • demonstration can be given
  • very expensive and viewer may not watch
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2
Q

pro and con of radio advertising

A
  • cheaper than tv
  • only sound no demonstration
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3
Q

pro and con of newspaper advertising

A
  • can target market segments
  • easy to ignore
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4
Q

pro and con of billboard advertising

A
  • consumers will see the adverts repeatedly
  • can only include limited information
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5
Q

pro and con of online advertising

A
  • can reach a large audience
  • technical problems can occur
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6
Q

pro and con of in app advertising

A
  • products can be targeted
  • customers may be irritated
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7
Q

pro and con of email advertising

A
  • relatively cheap
  • email may be treated as spam
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8
Q

pro and con of text advertising

A
  • text delivered instantly
  • can be annoying
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9
Q

into the pipeline

A

Manufacturers need to promote their products to retailers to encourage them to stock their products.

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10
Q

out of the pipeline

A

Retailers then need to promote the product to customers to encourage them to buy the product.

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11
Q

into the pipeline examples

A
  • point of sale displays
  • sale or return
  • dealer loader
  • promotional gifts
  • training staff
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12
Q

out of the pipeline examples

A
  • special offers
  • buy one get one free
  • vouchers and coupons
  • loyalty cards
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12
Q

public relations

A

Public relations are marketing activities that build awareness of an organisation and create positive publicity for its activities or products.

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13
Q

examples of public relations

A
  • press releases
  • sponsorship
  • corporate social responsibility
  • donating to charity
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