promotion Flashcards
pro and con of tv advertising
- demonstration can be given
- very expensive and viewer may not watch
pro and con of radio advertising
- cheaper than tv
- only sound no demonstration
pro and con of newspaper advertising
- can target market segments
- easy to ignore
pro and con of billboard advertising
- consumers will see the adverts repeatedly
- can only include limited information
pro and con of online advertising
- can reach a large audience
- technical problems can occur
pro and con of in app advertising
- products can be targeted
- customers may be irritated
pro and con of email advertising
- relatively cheap
- email may be treated as spam
pro and con of text advertising
- text delivered instantly
- can be annoying
into the pipeline
Manufacturers need to promote their products to retailers to encourage them to stock their products.
out of the pipeline
Retailers then need to promote the product to customers to encourage them to buy the product.
into the pipeline examples
- point of sale displays
- sale or return
- dealer loader
- promotional gifts
- training staff
out of the pipeline examples
- special offers
- buy one get one free
- vouchers and coupons
- loyalty cards
public relations
Public relations are marketing activities that build awareness of an organisation and create positive publicity for its activities or products.
examples of public relations
- press releases
- sponsorship
- corporate social responsibility
- donating to charity