marketing mix Flashcards

1
Q

marketing mix

A
  • product
  • price
  • promotion
  • place
  • people
  • process
  • physical evidence
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

product

A

The item or service being sold must satisfy a consumers need or desire.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

price

A

An item should be sold at the correct price for consumer expectations;

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

promotion

A

Consumers needs to be informed and persuaded about the product.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

place

A

Where and how the product may be purchased.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

people

A

Members of staff who are in contact with customers can influence levels of customer satisfaction and perception of the business.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

process

A

Systems that are in place to deliver goods or services to the buying public.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

physical evidence

A

The physical environment experienced by customers, such as the design of a store or the layout of the company’s website.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly