Promotion Flashcards
what is promotion?
the attempt, through various forms of media, to draw attention to a product and gain customers
what are the objectives of promotion?
increase sales, raise awareness, target specific groups, try and beat the competition, improve image
what is above the line promotion?
through independent, mass media, which is indirect and allows a business to reach a wide audience
what are the methods of above the line promotion?
TV, newspaper, radio, cinema, website
what is below the line promotion?
offers a wide range of alternative promotional strategies
what are the methods of below the line promotion?
direct mail, point of sale, flyers, packaging, shop window
what are the factors that affect the choice of promotional media?
target market, cost, the product, whether it is to convey a message or info
