promoting and selling Flashcards
advertising
a paid non personal message
ethical consumerism
buying products not harmful to the environment, animals or society
ethics
a set of principles of right and wrong behaviour
evaluating
the comparison of planned performance agaist actual performance
fairtrade
a alternative method of internation trade which promoted fair wages, good working conditions, environmentalism and a fair price
market segmentation
when the total market is subdivided into groups according to common characteristics
materialism
a individuals desire to constsntly aquire possesions
monitoring
checking the actual progress of something
personal selling
a consumer being sold something directly communicating with the sales person nd is tailored to specific needs
primary target market
the market segment where most marketing resources are directed
product differentiation
when products are the same or similar but are made to look different and better than others
product endorcement
when opinion leaders eg celebrities show their support for a product
product placement
the inclusion of advertising in entertainment
product positoning
the creation of a product image campared with the image of compeating products
promotion
methods used by businesess to inform and remind customers of products
promotion mix
various strategies businesses use in protional campaigns
publicity
any free news stories about a businesses products
relationship marketing
the development of a longterm relationship with consumers
sales promotion
use of activities or materials to persuade products
secondary target market
a smaller less important segement
social media advertising
advertising using social media
sponsorship
promotions associating with a specific event
target market
a group of consumer whom a bussines intends to sell its products
