consumer choice Flashcards

1
Q

6 consumer decisions

A
financial
legal
business
career
environmental
consumer
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2
Q

what is the distribution chain

A

the ways of getting products to consumers

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3
Q

how does the distibution chain work

A

manufacturer-wholesaler-retailer-consumer

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4
Q

4 locations

A

local, global, regional, interstate

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5
Q

5 types of retail outlets

A
convinience 'corner stores'
specialty stores
discount variety stores
department stores
supermarkets
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6
Q

key factors affecting consumer decisions

A
convinience
finance
service
marketing
gender
finance
environment
age
price
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7
Q

competition and consumer act 2010

A

protects consumers from scams and ripoffs

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8
Q

types of unconcionable selling

A
unordered goods
special offers
get rich quick
pyrid schemes
referal selling
false and misleading ads
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9
Q

who is the offeror

A

person making the offer to exchange consumer

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10
Q

who is the offeree

A

person selling/exchanging retailer

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11
Q

3 steps of a contract

A

offer
consideration
acceptance

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12
Q

what does the federal government provide to help consumers

A

aus securities and investment comission

aus comp and consumer comission

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13
Q

what is a ombudsman

A

investigates and reports complaints

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14
Q

how does the state government provide help to consumers

A

nsw fairtrading

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15
Q

what are some independant organisations that offer help to consumers

A

choice magazine

media//current afairs

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16
Q

what is the consumer trader and tenency tribunal

A

uses arbitration opposed to mediation and inforcable by law ( the very last step extreme )

17
Q

8 payment choices

A
cash
credit
EFTPOS
BPAY
direct debit
cheque
layby
book up
18
Q

what is direct debit

A

automatically withdraws debits from your acc

19
Q

cheque// who is the drawee

A

financial institution bank

20
Q

cheque// who is the payee

A

person being paid

21
Q

cheque// who is the drawer

A

person authorising the payment

22
Q

what does NOT NEG on a cheque mean

A

only deposited by the payee

23
Q

what is credit

A

supply of money with the promise of playing it back later

24
Q

what is EFTPOS

A

computerised system allowing you to transfer money

25
Q

what is BPAY

A

another type electronic payment

26
Q

is there any interest on layby

A

no

27
Q

methods of keeping records

A

spreadsheets, database, log book

28
Q

what are the 5 factors of product differentiation

A
customer service
environment
value for money
social and ethical
convinience
29
Q

9 promotional selling strategies

A
advertising
personal selling
product endorcement sponsorship
guerilla marketing
direct marketing
publicity
event sponsorship
30
Q

factors which diferenrtiate market segment

A
age
gender
income
education 
location
31
Q

misleading advertising

A
fine print
before and after
country of origin
serveys
packaging