consumer choice Flashcards
6 consumer decisions
financial legal business career environmental consumer
what is the distribution chain
the ways of getting products to consumers
how does the distibution chain work
manufacturer-wholesaler-retailer-consumer
4 locations
local, global, regional, interstate
5 types of retail outlets
convinience 'corner stores' specialty stores discount variety stores department stores supermarkets
key factors affecting consumer decisions
convinience finance service marketing gender finance environment age price
competition and consumer act 2010
protects consumers from scams and ripoffs
types of unconcionable selling
unordered goods special offers get rich quick pyrid schemes referal selling false and misleading ads
who is the offeror
person making the offer to exchange consumer
who is the offeree
person selling/exchanging retailer
3 steps of a contract
offer
consideration
acceptance
what does the federal government provide to help consumers
aus securities and investment comission
aus comp and consumer comission
what is a ombudsman
investigates and reports complaints
how does the state government provide help to consumers
nsw fairtrading
what are some independant organisations that offer help to consumers
choice magazine
media//current afairs
what is the consumer trader and tenency tribunal
uses arbitration opposed to mediation and inforcable by law ( the very last step extreme )
8 payment choices
cash credit EFTPOS BPAY direct debit cheque layby book up
what is direct debit
automatically withdraws debits from your acc
cheque// who is the drawee
financial institution bank
cheque// who is the payee
person being paid
cheque// who is the drawer
person authorising the payment
what does NOT NEG on a cheque mean
only deposited by the payee
what is credit
supply of money with the promise of playing it back later
what is EFTPOS
computerised system allowing you to transfer money
what is BPAY
another type electronic payment
is there any interest on layby
no
methods of keeping records
spreadsheets, database, log book
what are the 5 factors of product differentiation
customer service environment value for money social and ethical convinience
9 promotional selling strategies
advertising personal selling product endorcement sponsorship guerilla marketing direct marketing publicity event sponsorship
factors which diferenrtiate market segment
age gender income education location
misleading advertising
fine print before and after country of origin serveys packaging
