Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Marketo Expert Certification Exam > Program Fundamentals > Flashcards

Program Fundamentals Flashcards

1
Q

You need to mark individuals as attended as they show up to your customer appreciation dinner. Which channel and program type should you use?

A

Live Event channel and Event program type

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Which of the following are ways to become a member of a program? (Choose all that apply)

a. Fill out a form inside of a program
b. Import into the program member tab
c. Attend a webinar synced with the program
d. Import into a static list in the program
e. Program status flow action

A

a. Fill out a form inside of a program
b. Import into the program member tab
c. Attend a webinar synced with the program
e. Program status flow action

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Which of the following is not a way to become a member of a program?

a. Create a new lead via the iPad or Android event application
b. Fill out a form that’s located in Design Studio
c. Add a lead to a Salesforce campaign synced to a Marketo program
d. Select the acquisition program when importing into the Lead Database

A

b. Fill out a form that’s located in Design Studio

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Which of the following would be appropriate success statuses in a program? (Choose all that apply)

a. Engaged
b. Attended
c. Sent
d. Invited

A

a. Engaged

b. Attended

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

You want to track a gated piece of content on your company website for number of form fills and new names. Which channel would you select?

a. Website
b. Web form
c. Default
d. Engagement

A

b. Web form

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

You want to send multiple emails to the same audience at a consistent pace and time. Which program type would you select?

a. Email
b. Engagement
c. Nurture
d. Default

A

b. Engagement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

You want to send an email to individuals thanking them for stopping by at an event and asking them if they would like to receive emails from you. Which program type would you select?

a. Tradeshow
b. Default
c. Event
d. Webinar

A

c. Event

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

True or false: You have three program statuses in your channel, in order: Member (Step 10), Filled Out Form (Step 20 - Success) and Engaged (Step 20 - Success). In this setup, a lead can move from Filled Out Form to Engaged but not vice versa.

A

FALSE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Which of the following is the best approach for adding members to an engagement program?

a. Create a triggered smart campaign with a ‘Add to Engagement Program’ flow step
b. Use transition rules in the stream
c. Import members into the program using a static list
d. Create a form in the program

A

a. Create a triggered smart campaign with a ‘Add to Engagement Program’ flow step

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

You wish to stop sending out content to a group of individuals in an existing engagement program. Which of the following approaches should you take?

a. Archive the content in the engagement program
b. Remove the leads from the program
c. Change the program’s cadence
d. Pause the leads in the program

A

d. Pause the leads in the program

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

True or false: You can use a transition rule on the first stream in an engagement program.

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

You have 2000 leads in an engagement program, 125 of which have exhausted all the content. You recently added new content into the program at the top of the only stream in the program. How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program?

a. 125
b. 875
c. 2000
d. 1125

A

c. 2000

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Which types of assets can be used in an engagement program stream?

a. Email
b. Report
c. Default program
d. Email Send program
e. Landing Page
f. Event program

A

a. Email
c. Default program
f. Event program

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

A lead fills out a form and the marketing manager wants two actions to occur immediately:
- Send the lead a confirmation email
- Change the lead’s program status to Registered
What should be done to ensure this?

a. Set up a smart campaign with a ‘Program Status is Changed’ trigger in the smart list and a ‘Send Email’ step in the flow
b. Set up a smart campaign with a ‘Fills out Form’ trigger in the smart list and ‘Send Email’ and ‘Change Data Value’ steps in the flow
c. Set up a smart campaign with a ‘Fills out Form’ trigger in the smart list and a ‘Send Email’ and ‘Change Program Status’ step in the flow
d. Set up a smart campaign with a ‘Fills out Form’ trigger in the smart list and a ‘Send Alert’ and ‘Change Program Status’ step in the flow

A

c. Set up a smart campaign with a ‘Fills out Form’ trigger in the smart list and a ‘Send Email’ and ‘Change Program Status’ step in the flow

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is the difference between segmentations and smart lists?

a. A lead can exist in multiple segments but not in multiple smart lists
b. Smart lists can be used in smart campaigns while segmentations cannot
c. Segmentations can be used to create dynamic content while smart lists cannot
d. Smart lists can be used as a filter option when creating an email program while segmentations cannot
e. Smart lists are not mutually exclusive but segmentations are

A

C. Segmentations can be used to create dynamic content while smart lists cannot

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What types of content can be added to an engagement program? (Choose all that apply)

a. Emails
b. Landing pages
c. Email programs
d. Events

A

a. Emails
b. Landing pages
d. Events

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Which of the following program types would you use if creating a new channel for lead nurture?

a. Default
b. Event
c. Engagement
d. Email

A

c. Engagement

18
Q

You have an engagement program with four emails. A lead has already received the second email and the first email is scheduled to be activated tomorrow. If your cadence is set for today, which email will the lead receive?

a. The first
b. The second
c. The third
d. The fourth

A

c. The third

19
Q

True or false: The only difference between an event program and a default program is the ability to set a start and end date.

A

False

20
Q

Which type of A/B test would you not run if you want to improve your open rates?

a. Subject line
b. Date/time
c. From address
d. Whole email

A

d. Whole email

21
Q

True or false: You may only use open rate, click rate, or engagement score as the criteria for selecting a winner in an A/B test.

A

False

22
Q

Which of the following webinar partners does Marketo not integrate with?

a. Cvent
b. GoToWebinar
c. Brightalk
d. Adobe Connect
e. ON24
f. ReadyTalk
g. Webex

A

a. Cvent

23
Q

Which of the following functionality is not part of the webinar integration with Marketo?

a. Push registrants from Marketo to the webinar provider
b. Push attendees from the webinar provider to Marketo
c. Share survey results from the webinar provider with Marketo
d. Use a custom webinar login URL token in your follow-up emails and calendar invites

A

c. Share survey results from the webinar provider with Marketo

24
Q

Which of the following is not a feature of the iPad/Android event check-in application?

a. Send out follow-up emails
b. Register new attendees onsite
c. Check in attendees onsite
d. View registered individuals

A

a. Send out follow-up emails

25
Q

You would like to run a data management campaign whenever a lead’s country value is populated in the database, so you can standardize the format. Which of the following triggers and filters is the best choice to accomplish this?

a. Data Value Changes trigger with a constraint on Country
b. Lead is Created trigger with a filter for Country
c. Data Values Changes trigger with a constraint on Country and Lead is Created Trigger
d. Lead is Created trigger, Data Value Changes trigger with a constraint on Country and a filter for Country

A

d. Lead is Created trigger, Data Value Changes trigger with a constraint on Country and a filter for Country

26
Q

You wish to run a campaign on all inactive leads. Which of the following types of campaigns is the most appropriate choice?

a. Triggered smart campaign
b. Batch smart campaign
c. Requested campaign
d. Sales Insight campaign

A

b. Batch smart campaign

27
Q

Which smart campaign trigger would you use if you wanted to send out an email to individuals who registered for a white paper?

a. Program Status is Changed
b. Filled Out Form
c. Send Email
d. Lead is Created

A

b. Filled Out Form

28
Q

Which of the following is not an example of a flow step?

a. Change Program Status
b. Send Email
c. Add to SFDC Campaign
d. Wait
e. Visits Web page

A

e. Visits Web page

29
Q

You have a triggered campaign that is supposed to send out an email to someone who fills out a form. You wish to ensure that this email goes out during the work week. Which features should you use?

a. Duration wait step
b. Date wait step
c. Date token wait step
d. Campaign scheduling

A

a. Duration wait step

30
Q

Which of the following are use cases for using request campaign? (Choose all that apply)

a. Creating a campaign for sales to use from within Sales Insight
b. Triggering a campaign using an external system via the API
c. Adding members to an engagement program
d. Alerting someone to follow up on a sales lead

A

a. Creating a campaign for sales to use from within Sales Insight
b. Triggering a campaign using an external system via the API

31
Q

True or false: When you add choices in a flow step, the order of the choices does not matter.

A

False

32
Q

A content marketing manager has 1000 leads in an engagement program, 110 of which have exhausted all the content. The content marketing manager recently completed a new white paper and has added the new content into the program at the top of the only stream in the program.
How many leads will receive the new white paper at the next cast, assuming there are no deliverability issues and no additional people will be added to the program?

a. 110
b. 890
c. 1000
d. 1110

A

c. 1000

33
Q

A marketing manager wants to run a batch Smart Campaign to process leads that were both created by form fillout today and who also visited the company’s pricing page.
Which rule logic should be used when setting up the Smart List?

a. Use ANY filters
b. Use ALL filters
c. Use Basic filters
d. Use Advanced filters

A

b. Use ALL filters

34
Q

A marketing manager needs to gate a piece of content on the company website. Which three channel and program types correspond to this activity?

a. An Email program with the channel “Email”
b. A Default program with the channel “Email”
c. An Event program with the channel “Web Form”
d. A Default program with the channel “Content”
e. A Default program with the channel “Web Form”
f. A Default program with the channel “Web Content”
g. An Engagement program with the channel “Web Content”

A

d. A Default program with the channel “Content”
e. A Default program with the channel “Web Form”
f. A Default program with the channel “Web Content”

35
Q

A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent.
Which step has been missed?

a. The quality of the deliverability is not checked.
b. Members have not been added to the engagement program.
c. The CRM sync with the engagement program is not activated.
d. The engagement score has not had sufficient time to calculate.

A

b. Members have not been added to the engagement program.

36
Q

True or false: Advanced filters in a smart list apply to both triggers and filters.

A

False

37
Q

True or false - With Marketo’s engagement hub, you can capture everything you learn about your customers across all channels and touchpoints.

A

True

38
Q

Which of these is not included in Marketo’s automation solution?

a. Engagement Hub
b. Automation Engine
c. Analytics Engine
d. CRM database

A

d. CRM database

39
Q

Marketo’s analytics can provide CMO’s with metrics they need to speak confidently about marketing’s ____

a. Initiatives
b. Automated Campaigns
c. Database health
d. Revenue impact

A

d. Revenue impact

40
Q

True or false - As people interact with your Marketo nurture program, Marketo can adjust the conversations for each person to help them guide through their individual buyer journey.

A

True

41
Q

The process of collecting, qualifiying, and interacting with people throughout the buying process is know as ____

a. Lead nurturing
b. Cross-channel marketing
c. Social marketing
d. Marketing automation

A

a. Lead nurturing

42
Q
A

Marketo Expert Certification Exam (5 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions