Marketo Misc.

Question 1

Marketo’s Munchkin code allows you to track which of the following? (select that all apply)

a. Web Visits
b. Email Opens
c. Inferred company
d. Inferred Location

Answer 1

a. Web Visits
c. Inferred company
d. Inferred Location

Question 2

What is Asset Audit Trail?

Answer 2

View actions performed on specific assets: default programs, engagement programs, emails, templates, landing pages, events, smart campaigns, and more.

Question 3

What is Admin Audit Trail?

Answer 3

Monitor user-based details for admins only: passwords, IP restrictions, users, roles, workspaces and partitions.

Question 4

What is User Login History?

Answer 4

See who’s been logging in to your subscription and when (Admins only) — this also includes failed login attempts.

Question 5

A team manager wants to keep track of the versions developed for campaign elements. What will you do to facilitate that?

a. Give her Asset Audit Trail permissions
b. Give her access to Marketing Activities
c. Assign her an Admin role
d. Assign her the Analytics role

Answer 5

a. Give her Asset Audit Trail permissions

Question 6

If you don’t identify your tags and channels, what will happen?

a. You will lack meaningful data in reports
b. It will be difficult to calculate your return on investment accurately
c. It will be difficult to gauge a program’s effectiveness
d. You will be less accurate when planning and budgeting for the most successful marketing activities

Answer 6

All of these apply

Question 7

To gauge effectiveness and create profiles, you want to run a report that includes data on all of your web visitors. What will help you do that?

a. Planting Munchkin code
b. Creating a tag for Audience Type
c. Setting up the CNAME
d. IT setup of website analytics

Answer 7

a. Planting Munchkin code

Question 8

Identify the five roles that come standard with each Marketo subscription.

a. Web Designer
b. Standard
c. Marketing
d. API User
e. Analytics
f. Admin

Answer 8

a. Web Designer
b. Standard
c. Marketing
e. Analytics
f. Admin

Question 9

What are the default values for communication limits?

a. 1 contact per day, 7 contacts per 7 days
b. 2 contacts per day, 5 contacts per 7 days
c. 1 contact per day, 5 contacts per 7 days
d. 2 contacts per day, 7 contacts per 7 days

Answer 9

b. 2 contacts per day, 5 contacts per 7 days