Production, costs and revenue (Micro) Flashcards

Understand short/long run production and associated theory.

1
Q

What is production?

A

The process by which inputs are turned into outputs through utilisation of factors of production

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2
Q

What is productivity?

A

A measurement of the rate of production

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3
Q

What is labour productivity?

A

Output per worker per unit of time

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4
Q

Formula for productivity?

A

Total output per unit of time/number of units of factors of production

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5
Q

What is specialisation?

A

A country, region, firm or individual producing a limited number of goods, such as London providing financial services

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6
Q

What is the division of labour?

A

Specialisation on an individuel level, made by Adam smith.

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7
Q

What is necessary for specialisation?

A

Exchange

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8
Q

What are some of the benefits of specialisation?

A

-Increased skill, so improved productivity
-No time lost to moving between tasks
-Allows people to work in strengths

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9
Q

Define short run?

A

A period of time in which at least one factor of production is fixed

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10
Q

Define long run?

A

A period of time in which all factors of production are variable

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11
Q

What are the two types of cost?

A

Fixed and variable

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12
Q

What is a fixed cost vs a variable cost?

A

A fixed cost is one doesn’t change with output, whilst a variable cost will change with the level of output

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13
Q

What happens with fixed costs with output?

A

Fall over time as cost is spread over greater output

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14
Q

What happens with variable costs with output?

A

Will initially fall until more factor of production are used and disruptions occur and it falls

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15
Q

What are total costs?

A

Fixed + variable

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16
Q

What is marginal cost?

A

The cost of producing one additional unit of output

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17
Q

Does marginal cost rise or fall with output?

A

Initially falls then rises

18
Q

What is law of diminishing marginal returns?

A

The idea that as extra variable units of factors of production area added to a fixed factor, marginal output falls

19
Q

Is the law of diminishing marginal returns short or long run?

A

Short run theory

20
Q

What are returns to scale?

A

A theory describing the relationship between long run output with inputs

21
Q

What are increasing returns to scale?

A

When increasing inputs increased outputs at a greater proportion

22
Q

What are decreasing returns to scale?

A

When increasing inputs causes outputs to increase at proportionately smaller rate.

23
Q

What are economies of scale?

A

The reduced average total costs incurred by firms when output is increased in the long run?

24
Q

Types of economies os scale?

A

Internal or external

25
What are external economies of scale?
When an industry grows the LRAC fall
26
What does economies of scale reflect?
Productive efficiencies
27
Why are economies of scale beneficial?
Pass on lower prices Greater profits
28
Example of economies of scale?
Laptop prices persistently falling as they become mass produced
29
What are internal economies of scale?
-Financial (bulk buying) -Technical (special equipment) -Managerial (layers of managers increasing productivity) -Marketing (advertising budget)
30
What are the diseconomies of scale?
-Managerial (Control and communication)
31
What is the MES?
Minimum efficient scale, when LRAC is minimised
32
What determines MES?
Degree of fixed costs and scope for specialisation
33
What is TR?
Total revenue = P * Q
34
What is MR?
Addition to a firms revenue attained from selling an additional output
35
Formula for MR?
Change in total revenue / change in output
36
What is the AR in a monopoly?
The demand curve
37
What about MR and AR in a monopoly?
MR is twice as steep as AR because the AR curve falls as output increases
38
What is profit?
Revenue - costs. Can be normal or supernormal
39
Normal profit?
Minimum profit for a firm to survive
40
What is the difference between invention and innovation?
Invention is creation of a new product whilst innovation is turning the creation into a viable product
41
What will innovation do the the curves?
Technological change could lower the LRAC
42
What is creative destruction?
A new product leading to obsoletion of old products (AI)