Production, Costs And Revenue Flashcards

1
Q

Productivity

A

Output per unit of input

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2
Q

Labour productivity

A

Output per worker

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3
Q

Capital productivity

A

Output per unit of capital

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4
Q

Specialisation

A

A worker performing only one or few tasks within the workplace
A firm specialises in producing a certain product

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5
Q

Division of labour

A

Each worker performs a different task within a firm in the course of producing a good/service

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6
Q

Benefits of DoL/specialisation

A

Workers won’t have to switch between tasks (time saving)
More + better machinery can be employed
Workers become more efficient due to ‘practice makes perfect’

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7
Q

Negatives of DoL/specialisation

A

Workers can get bored which reduces motivation and therefore productivity.
Specialised firms aren’t flexible.
Specialised countries rely heavily on trade.

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8
Q

Trade

A

The buying/selling of a good or service

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9
Q

Exchange

A

To give something in return for something else e.g : money

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10
Q

Short run

A

At least one factor of production is fixed

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11
Q

Long run

A

All factors are variable

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12
Q

Marginal returns of labour

A

The addition of to total output bought about by adding one more worker to the labour force

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13
Q

Law of diminishing marginal returns

A

(Short term) as a variable factor of production is added to a fixed factor of production, both marginal and average returns to the variable factor will begin to fall

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14
Q

Total returns

A

The whole output produced by all factors of production employed

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15
Q

Average returns to labour

A

Total output ➗ number of workers

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16
Q

Returns to scale

A

(Long run) The rate which output changes if the scale of all the factors of production is changed. E.g: to avoid diminishing returns to scale a firm may invest in a larger workspace to fit more workers and make space for higher output

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17
Q

Increasing returns to scale

A

When the scale of all the factors of production employed increases, output increases at a faster rate

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18
Q

Constant returns to scale

A

When the scale of all the factors of production employed increases, output increases at the same rate

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19
Q

Decreasing returns to scale

A

When the scale of all the factors of production employed increases, output increases at a slower rate

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20
Q

Total costs

A

TC = total fixed cost + total variable costs

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21
Q

Average total cost

A

ATC= average fixed cost + average variable cost

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22
Q

Fixed cost

A

Cost of production that doesn’t change with output (short run) e.g: rent or capital

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23
Q

Variable cost

A

Cost of production that changes with the amount that is produced (short run and long run) e.g: wages or raw materials

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24
Q

Average variable cost

A

AVC= total variable cost ➗ size of putput

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25
Q

Marginal cost

A

MC = the addition to total cost after producing one extra unit of output

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26
Q

Average fixed costs

A

AFC= total fixed cost ➗ output

27
Q

Average total cost

A

ATC = average fixed cost + average variable cost

28
Q

What do firms aim to maximise

A

Assumed profit max

29
Q

What do consumers aim to maximise

A

Assumed utility max

30
Q

Where is profit max on an ATC curve

A

Lowest point on the curve indicates highest output at lowest cost

31
Q

Economies of scale

A

As output increases, long run average cost falls

32
Q

Diseconomies of scale

A

As output increases, long run average cost rises

33
Q

Internal economies of scale

A

Technical
Managerial
Marketing
Financial/capital raising
Risk-bearing
Economies of scope

34
Q

External economies of scale

A

Managerial
Communication failure
Motivational

35
Q

Technical economies of scale (internal)

A

Changes to the ‘productive process’
Caused by invisibilities, spreading of R&D costs, volume economies , economies of massed resources and economies of vertically linked processes

36
Q

Managerial economies of scale (internal)

A

The larger the scale of the firm, the more they will benefit from specialisation within management

37
Q

Marketing economies of scale (internal)

A

Bulk-buying to reduce costs and keep output high, large firms can use their market power to buy supplies at a lower price and/or market their products on better terms negotiated with wholesalers and retailers

38
Q

Financial economies of scale (internal)

A

Relate bulk buying to finance their businesses expansion, large firms can borrow more from banks at a lower rate

39
Q

Risk bearing economies of scale (internal)

A

Larger firms are less exposed to risks than smaller firms since they can spread the risks across the business by diversifying their goods

40
Q

Economies of scope

A

Factors that make it cheaper to produce a range of products together than search separately

41
Q

Economies of scope

A

Factors that make it cheaper to produce a range of good rather than each separately

42
Q

Managerial diseconomies of scale (external)

A

As a firm grows, control of management gets harder, personnel who lack appropriate experience can make bad decisions leading to higher costs for the firms

43
Q

Communication failure (external)

A

There may be too many layers of management within a large firm, this can lead to miscommunication and staff feeling undervalued, leading to a fall in productivity and therefore raising costs. This is not aided by problems not being effectively addressed

44
Q

Motivational diseconomies of scale (external)

A

Larger firms struggle to motivate workers, over specialisation can lead to workers getting bored and reduce their incentives to aid employers

45
Q

MES

A

MES = minimum efficient scale, the flat bottom area of an ATC curve showing how exhaustion of economies of scale not immediately leading to diseconomies of scale

46
Q

Long run marginal costs

A

The additional cost incurred if a firm increases output when all factors of production are variable

47
Q

Average revenue

A

Total revenue ➗ output

48
Q

Total revenue

A

All the money a firm earns from sales

49
Q

Marginal revenue

A

The addition to total revenue resulting in the sale of an extra unit of output
Change in total revenue ➗ change in output

50
Q

On a monopoly diagram, which curves represent demand and supply

A

Average revenue = demand
Marginal cost = supply

51
Q

Relationship between marginal and average revenue

A

Marginal > average, average rises
Marginal < average, average falls
Marginal = average, average is constant

52
Q

Conditions of perfect competition

A

Large number of buyers and sellers
Low barriers to entry/exit
Perfect information
Price takers
Homogeneous goods

53
Q

Price maker and price taker demand curves

A

Price taker curve = perfectly elastic (horizontal)
Price maker curve = downward sloping

54
Q

Total Profit

A

Total revenue - total costs

55
Q

Profit maximisation

A

Firms are assumed to aim for profit max, the level of output where total profit is greatest

56
Q

Normal profits

A

Minimum profit a firm can make to stay in business

57
Q

Supernormal profits

A

Extra profit, above the normal profit. Can be used to invest in R&D
Acts as a magnet for new firms to join the market due to the attraction of higher profits

58
Q

Roles of profit in a market economy

A

Creates worker incentives
Creates shareholder incentives
Resource allocation
A reward for innovation + risk taking
Source of business finance

59
Q

Invention

A

Making something new, that hasn’t existed before

60
Q

Innovation

A

Improvements on something that has already been invented

61
Q

How technological change affects economic performance

A

Methods of production
Productivity
Efficiency
Costs of production

62
Q

Productive efficiency

A

Bottom of the ATC curve, occurs when it is impossible to produce more of one good without producing less of another

63
Q

Dynamic efficiency

A

Measures improvements in productive efficiency that occur in the long run

64
Q

Creative destruction

A

Capitalism evolving and renewing itself over time through new technologies and innovations replacing older technologies and innovations