Price determination in a competitive market Flashcards
4.1c
What does the demand curve show
The relationship between price and quantity demanded
Where is equilibrium price
Where demand meets supply
Competitive markets
Markets with a high number of buyers and sellers, good market information, easy barriers to E/E
Effective demand
Demand backed up by the ability to pay
What causes a shift in the demand curve
Changes in price
Disposable income
Changes in trends/fashion
Conditions of demand
Price of substitute goods
Price of complimentary goods
Personal income
Tastes + preferences
Population size
What would cause a rightward shift in demand
Increase in price of substitute
Fall in the price of complimentary good
Increase in disposable income
Successful advertising campaigns
Increase in population
Substitute good
Alternative goods that can be used for the same purpose
Complementary goods
Joint demand
Shifts
Increased demand = rightward shift
Decreased demand = leftward shift
Normal good
A good which demand increases as income rises and decreases when income falls (e.g: demand for branded good and cars increases as incomes rise)
Inferior good
Demand decreases as incomes rise (e.g: demand for bus travel and store branded foods decrease as income’s increase)
PED formula
PED = %change in QD ➗ % change in P
YED formula
YED= % change in QD ➗ % change in income
XED formula
%change in QD of good A ➗ %change in price of good B
PED = 0
Perfectly inelastic, change in price won’t affect the demand