Production + Business

Question 1

Ave 9-10m hl (Euro No 4 biggest prod)

75% of wine prod by co-op

Key Prod

Weingut Dr L - Mosel

1. One of largest 70,000 btls/yr, famous for Q of Rie
2. Run by Ernst L, commited to boost Q in top sites + sust and Org
3. Flagship wine = W S Aus Er Lag Rie also owns Villa Wolf

Schloss Sch - Rheingau

50ha Est, owned by Sch for centuries, top Sw wine

Weingut Gunderlock - Rheinhessen

Trad winemaking, low Y, no cult Y and long aging, complex Rie from dry to Lusc Sw. Jean B is the export wine.

Weingut Dr Burk-Wolf - Pfalz

Large Pvt est w/vy in most top sites of Mittel, dry Rie after Q dropped in 80s, Bio since 05

Vintages:

2010 Poor crop, bad weather

2009/11/12 more typ

NB hi crops doesn’t mean bad Q (ie, 1982 largest + good Q)

Mature Local Market

Dom by Multiples (Aldi - 25%) w hi price sens + limited growth opp. Per Cap consumption 25l/yr, mainly red 63%

Answer 1

Average: 9-10m hl (Europe’s #4 biggest producers)

75% of wine produced by co-operative cellars.

Key producers:

Weingut Dr Loosen – Mosel

1. One of the largest Mosel producer w 70,000btls/yr; famous for the quality of his Rieslings
2. Run by Ernst Loosen; committed from the start to boost quality in all his top sites & sustainable and organic viticulture;
3. Wehlener Sonnenuhr Auslese Erste Lage Riesling one of the flagship wines; also owns Villa Wolf.

• *Schloss Schónborn** – Rheingau
• 50ha estate owned by the noble Schonborn for centuries; vineyards dispersed. Known for top sweet wines.
• *Weingut Gunderloch - Rheinhessen**
• Owns vineyards in top Nierstein sites; traditional winemaking (low yields, no cultivated yeasts) & unusually long aging in cask for complex Rieslings, from dry to lusciously sweet. Jean Baptiste is the export wine.
• *Weingut Dr Burklin-Wolf - Pfalz**
• Large private estate w vineyards in most top sites of Mittelhaardt; rebuilt reputation on dry Rieslings (≠sweet

wines) after quality dropped in the 80s; biodynamic since 05;

Vintages:

• 2010: poor crop due to bad weather conditions
• 2009/11/12: more typical years
• *NB: hi crops does not mean lower quality (e.g. 1982 – largest ever and good quality)**

Mature local market:
- Dominated by multiples (Aldi – 25%) w hi price sensitivity & limited growth opportunity - Per capita consumption: 25l/yr; mainly red (63%)