Production and expansion Flashcards

1
Q

Entrepreneurship

A

bears risks

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2
Q

Labour

A

provides human effort in production

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3
Q

Capital

A

man-made resources and cost is involved in its production

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4
Q

Land

A

natural resources and cost is not involved in its production

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5
Q

Fixed factors

A

quantity of factor does not change when output changes

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6
Q

Variable factors

A

quantity of factor changes when output changes

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7
Q

Short run

A

employs both fixed and variable factors

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8
Q

Long run

A

employs variable factors only

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9
Q

Law of diminishing marginal returns

A

in the short run, as more and more units of variable factors are continuously being added to a given quantity of fixed factors, the marginal product will eventually diminish, ceteris paribus

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10
Q

Economies of scale

A

average cost of production decreases when output increases in the long run

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11
Q

Diseconomies of scale

A

average cost of production increases when output increases in the long run

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12
Q

Sources of internal economies of scale

A

● More discounts when bulk purchasing raw materials
● Lower cost of borrowing
● Lower average advertising cost spread across a larger quantity of output
● More extensive division of labour

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13
Q

Sources of external economies of scale

A

● Reduction of marketing and promotion costs
● Reduction of transportation costs
● Reduction of average cost of recruiting more skilled workers

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14
Q

Sources of internal diseconomies of scale

A

● Managerial efficiency is lowered because the firm become too large in scale
● The cost of further borrowing increases with more outstanding loans
● Marketing cost increases as the market may be saturated

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15
Q

Horizontal expansion

A

expanding production into the same stage of production

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16
Q

Horizontal expansion advantages

A

● Increase market share
● Reduce competition

17
Q

Vertical backward

A

expanding production into the previous stage of production

18
Q

Vertical backward advantages

A

obtain steady supply of raw materials

19
Q

Vertical forward

A

expanding production into the latter stage of production

20
Q

Vertical forward advantages

A

ensure sufficient market outlet

21
Q

Lateral expansion

A

expanding production into related but not directly competing markets

22
Q

Conglomerate

A

expanding production into totally unrelated markets/industries

23
Q

Lateral/ conglomerate expansion advantages

A

● Reduce risk with business diversification
● Extending brand name to other markets

24
Q

Other advantages of expansion

A

● Enjoy economies of scale
● Extending brand name to other markets (N/A to horizontal)

25
Q

Firms’ objectives

A

● Maximizing profit
● Maximizing market share
● Fulfilling corporate social responsibility