Product Trial and Repeat Purchase Flashcards
1
Q
Identify three types of product trial
A
Advertising Free Publicity Free Samples User Testing Low Trial Prices Targeting trade buyers
2
Q
What is meant by product trial?
A
Where a consumers buy a product for the first time and assess whether they buy it again. The business tries to make consumers repeat purchase and become loyal to the brand.
3
Q
What does repeat purchase mean?
A
When a customer buys a product more than once
4
Q
When you set a low trial price to attract customers with the intention of raising the price later when the product become more popular is known as…
A
Penetration Pricing
